Bangkok’s skies were filled with thousands of smiley-faced balloons, symbolic of friendship, in an effort to entice travellers from around the world to visit Thailand.
From 25 to 26 July, the festival in the heart of Bangkok saw events across Parc Paragon, Central World Square and The Platinum Fashion Mall which were unified under the theme "Colour Your Life with Happiness".
The events were the result of collaboration between different elements of the Thai administration and the business community who joined forces to invite travellers and tourists to visit "Thailand: The Land of Smiles."
Colourful balloons dominate the Bangkok skies. Thousands of the fun and happy-faced balloons float into the Bangkok skies as a reminder to the world that the famous welcoming Thai smile never dims.
Foreigners take part in releasing smiley balloons. Visitors to Thailand from around the world joined the fun and helped to take part in the great balloon release.
The Rama I and Ratchaprasong thoroughfares in the heart of Bangkok were transformed into a district of joy and fun for two days. The Thailand Happiness: Street Festival extravaganza stretched from the Ratchaprasong intersection as far as Rama I Road, taking in Central World Square and The Platinum Fashion Mall along the route.
Happiness Music and Parades. No street festival is complete without vibrant music and colourful parades. Throughout the two-day event, famous Thai artists performed up and down the streets to put smiles on the faces of the crowds with fun songs, special effects, sound and light shows.