Air NZ entices Chinese travellers with romance

Air NZ entices Chinese travellers with romance
By admin


Air New Zealand continues to position itself as the romance option for Chinese travellers, in a continuation of its “Romance Class” campaign launched last year.

The airline unveiled an online safety video in July, which framed New Zealand as the ultimate in romantic getaway locations. Its immense popularity has spurred Air New Zealand on in its quest to win over the Chinese market.

The latest installment of the campaign is the “Love is a Journey” campaign, in which three couples, including influential Chinese social media personalities Molly Wang and Solo Zhuang, are interviewed about their ‘journey of love’ and how travel played a part in their relationship.

With the initial safety video already viewed over 890,000 times, and sales far exceeding expectations, the airline is confident the latest push will further drive travel from China to New Zealand.

“Regardless of age many couples in China dream of a romantic New Zealand holiday,” said Air New Zealand chief sales and commercial officer, Cam Wallace.

“Romance is a year round, premium and special interest segment that both Air New Zealand and Tourism New Zealand are committed to growing in China.”

In addition to the videos, the airline will launch a series of special deals.

Check out the “Love is a Journey” video campaign: 

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