Accor celebrates APAC milestone

Accor celebrates APAC milestone
By admin

Accor has marked its 30th anniversary in Asia Pacific today with the signing of its 100th new hotel contract this year.

The 150-room Novotel Goa Shrem Resort in India is Accor's first property in the "key" west coast state.

The firm also highlighted its "record-breaking expansion" which has seen it open 110 properties this year, taking its regional network to 550 hotels by the end of the year.

"As we look back on our first three decades in the region, we also celebrate a bumper year for Accor in Asia Pacific, shattering the records we set last year," chairman and chief operating officer Asia Pacific, Michael Issenberg, said.

He confirmed Accor's development pipeline now stands at 240 properties with plans to operate 700 hotels in Asia Pacific by 2015.

"One of the things that sets Accor apart from our competitors is our ability to offer a comprehensive portfolio of hotels, from luxury to budget, to cater to the needs of a vast range of travellers," he said.

Issenberg highlighted "significant enhancements" to each of the Accor brands.

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