New Horizons Holidays has rolled out its second UK and Europe brochure to the trade, reporting “huge success” for its inaugural program.
Since its March debut, the UK and Europe range has become the Perth-based wholesaler's fourth biggest product, managing director Chris Evans told Travel Today.
Evans claimed the move into Europe has “changed the travel landscape”, with New Horizons becoming the first Western Australia-based wholesaler to sell Europe in more than two decades.
“Pent-up demand in the West Australian market, the continuing strength of the Aussie dollar in 2012 alongside a range of amazing and highly publicised events, including the London Olympics and Queen’s Diamond Jubilee, all helped our first ever UK and Europe program out-perform all our initial targets,” he said.
While he admitted that the Olympic effect had "scuppered" initial sales to a degree, New Horizons is now starting to see the benefits of the promotion of "Brand Britain" during the Games.
Meanwhile, Evans reported double digit growth for the firm over the last 12 months.
Cruise is another area that is flourishing, he said. The firm has tapped into the booming sector, growing its product range to feature 14 cruise lines.
Dubai is also performing well, with a growing number of people stopping over on the way to the UK and Europe.
"The only destination that has flatlined is Bali," he revealed. A meeting will be held to devise a new marketing plan for the destination, but Evans is not overly concerned.
"It's softening off because, particularly in WA, people are just used to going direct with a low cost carrier," he said. "But it's also because a lot of people that would have gone to Bali are now trading up."
The 2013/14 UK and Europe program has been expanded to include a dedicated cruise section, new sightseeing tours, hotels, Hertz car hire and Eurostar travel between London, Paris and Brussels.
“We expect 2013 will be another strong year as we build on the momentum of 2012,” Evans said.