New Horizons gains momentum

New Horizons gains momentum
By admin


New Horizons Holidays has rolled out its second UK and Europe brochure to the trade, reporting “huge success” for its inaugural program.

Since its March debut, the UK and Europe range has become the Perth-based wholesaler's fourth biggest product, managing director Chris Evans told Travel Today.

Evans claimed the move into Europe has “changed the travel landscape”, with New Horizons becoming the first Western Australia-based wholesaler to sell Europe in more than two decades.

“Pent-up demand in the West Australian market, the continuing strength of the Aussie dollar in 2012 alongside a range of amazing and highly publicised events, including the London Olympics and Queen’s Diamond Jubilee, all helped our first ever UK and Europe program out-perform all our initial targets,” he said.

While he admitted that the Olympic effect had "scuppered" initial sales to a degree, New Horizons is now starting to see the benefits of the promotion of "Brand Britain" during the Games.

Meanwhile, Evans reported double digit growth for the firm over the last 12 months.

Cruise is another area that is flourishing, he said. The firm has tapped into the booming sector, growing its product range to feature 14 cruise lines.

Dubai is also performing well, with a growing number of people stopping over on the way to the UK and Europe.

"The only destination that has flatlined is Bali," he revealed. A meeting will be held to devise a new marketing plan for the destination, but Evans is not overly concerned.

"It's softening off because, particularly in WA, people are just used to going direct with a low cost carrier," he said. "But it's also because a lot of people that would have gone to Bali are now trading up."

The 2013/14 UK and Europe program has been expanded to include a dedicated cruise section, new sightseeing tours, hotels, Hertz car hire and Eurostar travel between London, Paris and Brussels.

“We expect 2013 will be another strong year as we build on the momentum of 2012,” Evans said.

Latest News

  • Destinations
  • Tourism

Surge in Australians visiting Japan

The number of Australians visiting Japan in the first quarter of 2024 increased by 46.3% compared to the same period in 2019, new data released by Japan National Tourism Organization (JNTO) shows. Visitor numbers in March alone were up a staggering 87.4% compared to March 2019. “These figures are fantastic to see and confirm what […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]