ANZCRO, Kirra ink deal

ANZCRO, Kirra ink deal
By admin


New Zealand specialist ANZCRO has signed a strategic partnership with Kirra Holidays in an effort to bounce back from what the wholesaler described as a “very tough” year.

The deal will see Queensland-based ANZCRO take direction of both firms in Australia, New Zealand and the UK effective today, with some job losses confirmed.

Managing director Owen Eagles told Travel Today the NZ operators had begun to explore synergies as Christchurch’s earthquake and the strong Australian dollar took their toll. The deal does not involve equity.

The brands will remain distinct but resources, systems and processes across a range of areas including sales and distribution, marketing and operations will be shared.

Both companies will also share the same product database with Kirra to benefit from use of ANZCRO’s back end software systems, described by Eagles as “enormously expensive stuff”.

ANZCRO’s New Zealand ski and FIT products will now sit alongside Kirra’s NZ coach tours, walks and special interest itineraries.

“The two product ranges are very complementary,” Eagles said. “We can now market New Zealand with a full product portfolio.”

In addition, both firms will now be represented by the same business development manager with trade marketing also to be merged, resulting in some job losses.

“We are in the process of working through that now,” Eagles admitted.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]