Cruise

55% of Aussies willing to take a cruise

Australians are willing to take to the seas with more than half (55 per cent) considering going on a cruise.

Strong growth in advertising spend from cruise operators is driving consumer enthusiasm, but questions have been raised as to whether Sydney’s infrastructure can support demand.

Last week, it was announced Royal Caribbean’s Voyager of the Seas would not be returning down under for the 2018/19 season, while Radiance of the Seas was unable to stay in Sydney as long as it would like.

Tourism & Transport Forum’s CEO Margy Osmond also commented, ““If Sydney is not available as a destination for large cruise liners, the whole country will miss out. We are now on the verge of a cruise crisis.”

If tour operators pull Australian ports from their routes, the current trend in advertising growth could face a sudden change in course.

Adrian Vasile, Associate Director, Travel and Tourism at Nielsen said, “Over the past four years, advertising spend from cruise operators has seen a 58 per cent increase. At the current pace of growth, advertising dollars could reach $79 million in 2017.”

“Spend allocated to international cruises are the wind in its sails, with year-on-year increases of 12 per cent and 18 per cent in 2015 and 2016, respectively. International cruises accounted for almost three-quarters (74 per cent) of advertising spend in 2016,” Vasile added.

Insights from Nielsen’s Ad Intel 2016 highlight that the top six advertisers accounted for 54 per cent of total spend in the cruising category. Over 200 cruising advertisers account for the remainder.

Vasile added, “The biggest spender was Royal Caribbean Cruises which had almost double the expenditure of its nearest competitor. However, this dynamic could shift dramatically with Royal Caribbean Cruises indicating it will limit services to Australia.”

 

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Technology

Why the travel industry needs take cybersecurity seriously

by Ali Coulton

Cybersecurity isn’t the sexiest topic, but it can have massive implications for your business, your brand and of course, yourself. Here’s what you can do to counter data theft.

Share

CommentComments

Technology

“That middle-man model needs to evolve”: Troovo CEO says blockchain can solve inefficiencies

by Christian Fleetwood

It’s a technology that boasts a quarter-trillion-dollar industry gradually growing in importance, but why should the travel industry join in the blockchain craze? All is explained here.

Share

CommentComments

Technology

People the “most important” part of a digital tech strategy, says Jetstar’s digital chief

by Huntley Mitchell

It may sound weird, but Jetstar’s head of digital and delivery believes people are the most important element of a successful digital technology strategy.

Share

CommentComments

Technology

“It’s going to be a messy time”: Flight Centre on the scalability of NDC

by Huntley Mitchell

Still haven’t got the the faintest idea what NDC is? Play catch-up with this informative read.

Share

CommentComments

Technology

The biggest challenge facing Booking.com and other OTAs

by Huntley Mitchell

Booking.com’s regional boss kicked off the Travel Tech. Summit 2019 with an insightful keynote. Find out what she had to say here.

Share

CommentComments

Technology

Another Luxury Escapes bidder enters the fray

by Huntley Mitchell

It appears Luxury Escapes has pretty hot property right now, with yet another potential suitor showing interest in the online travel player.

Share

CommentComments

Hotels

Marriott to debut more than 30 luxe hotels in 2020

Much like the waistline of Travel Weekly’s editor (thanks to some early office Christmas gifts), Marriott’s presence is set to expand significantly.

Share

CommentComments

Cruise

“No survivors”: Royal Caribbean passengers feared dead after New Zealand volcanic eruption

by Ali Coulton

Multiple Australian travellers are feared dead after one of the world’s most active volcanos erupted in New Zealand during a cruise ship shore excursion.

Share

CommentComments

Aviation

Qantas inks new frequent flyer deal with Air France-KLM

Proving customer loyalty programs are big business comes this freshly-inked partnership between two aviation giants.

Share

CommentComments

Destinations

Queensland to bid for 2032 Olympics and Paralympics

Queensland is hoping to score the Olympics and Paralympics. No word yet though on whether Toowoomba or Mount Isa have been mooted to host the opening ceremony.

Share

CommentComments

Destinations

The safest and most dangerous destinations for LGBTQ+ travellers

As we approach 2020, it’s difficult to believe that for LGBTQ+ people, planning a trip can still be a minefield. Check out this helpful list to help keep your clients safe.

Share

CommentComments

Aviation

Jetstar ground crew to strike over unfair pay and safety concerns, says union boss

The Jetstar strikes saga continues, with ground crew and baggage handlers announcing they will walk off the job on Friday.

Share

CommentComments