Intrepid Global Summit: Strategy designed for double the customers, $1.3b revenue by 2030

Intrepid Global Summit: Strategy designed for double the customers, $1.3b revenue by 2030
Edited by Travel Weekly


    Intrepid unveiled an ambitious expansion strategy – built on the concept of meaningful and lasting human connection – to 380 attendees at its Global Summit in Melbourne last week.

    Intrepid’s flagship Global Summit event is the biggest in its annual calendar and this year brought together attendees from more than 35 countries across its global network for a week of connection, contribution, and celebration.

    The week-long gathering culminated in a full-day conference held at The Edge in Melbourne’s premier tourist location Federation Square on 1 March, with 3000 additional office staff and leaders from across the globe being invited to tune in via livestream.

    Notably, CEO James Thornton formally launched the company’s 2030 strategy and four new company values during the event; Ambitious, Impactful, Real and Together, which have been developed collaboratively by employee advocacy groups, or ‘values champions’, from across Intrepid’s global business.

    Key takeaways from the event:

    By 2030, Intrepid aims to double its customers to 600,000 and achieve revenues of $1.3bn, 1 per cent of which will be directly contributed to Purpose initiatives, by 2030.

    Intrepid will be more things, to more people, more often. Its six-year strategy focuses on connecting more people with Intrepid more often by expanding into new verticals, including accommodation, publishing and more.

    Remaining a certified B Corp is a key priority for Intrepid, with the company set to undergo the rigorous recertification process later this year. B Corp certification means that a business has achieved the highest independent standards of social, environmental and governance performance.

    Intrepid CEO, James Thornton speaking at the summit. (Supplied)

    “At Intrepid, the problem we are solving is so much more than a holiday,” CEO, Intrepid, James Thornton, said.

    “We provide a sense of community and connectedness in an increasingly isolated and disconnected world. And we do it better than anyone else.”

    “People are at the heart of this strategy: Because we believe the World Needs More Intrepid People – that’s our aspiration and that is what we believe in.

    “If we are successful in our 2030 Strategy, Intrepid will give back a record amount to environmental and social causes that we believe in as a business.

    “We will provide more travellers with more incredible experiences, more inspiration, more joy and more new ideas than ever before. And we will be one of the most exciting, rewarding and innovative places to work – not in travel, but in the world.”

    Intrepid’s co-founders, Darrell Wade and Geoff Manchester, and CEO James Thornton will now visit Intrepid’s 27 country offices in the next four months with the aim of communicating and connecting the company strategy directly to its people.

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