Ascott opens new 255 room property in Central Sydney

The Ascott Limited has opened the 255 room Sydney Central Hotel Managed by The Ascott Limited (Sydney Central).

The opening brings the total key count in Metropolitan Sydney to 1,671 in line with Ascott Australia’s expansion timeline.

Sydney Central is nestled along the thoroughfare of The Goods Line urban walkway, connecting guests to Central Railway Station and the Light Rail network. This location is at the epicentre of the Haymarket community and features a plethora of theatres, food options, entertainment choices, and venues such as the ICC and Darling Harbour nearby.

The hotel is an example of the Singapore-based lodging operator’s approach, in identifying appealing long and short-term demand drivers that offer superior stay experiences. This builds on the success of the 150-key Citadines Connect Sydney Airport hotel (opened 2019) and the 252-key Citadines Walker North Sydney hotel (opened 2023).

Lobby of The Ascott Limited (Sydney Central) – Supplied

Sydney Central is another strategic investment in comfortable accommodation within a rapidly evolving urban centre.

Sydney Central’s accommodation mix includes standard, superior and executive rooms. Onsite amenities include a full-service restaurant and bar, a heated rooftop pool, gym and a 24/7 carpark.

Managing director David Mansfield said momentum continues to build for Ascott Australia in 2024 as the growth pipeline is shaped by strong demand from robust relationships with corporate clients.

“Sydney Central marks another exciting chapter of growth for Ascott Australia,” Mansfield said.

“We will further capitalise on the dynamic location of Sydney Central by adding a café along The Goods Line, and expand the room count by 72-keys across 8 floors. Our refurbishment will also include accessible rooms and family suites before rebranding the property as Citadines Sydney Central.

“We’re building in a staged and strategic way to strike the right balance for our guests and our business.

“Off the back of government investment in revitalisation, this historic area is already being reshaped into the Tech Central innovation hub. Our accelerating expansion remains grounded in offering our guests the accommodation that best meets all their needs.

“We invest in the right locations to drive success for our clients who continue driving the exponential growth of The Ascott Limited in Australia.”

Ascott Australia continues to make progress towards a target of more than 30 properties by 2030.

Co-living brand, lyf, will open a 197- key property in Bondi Junction where guests are encouraged to ‘live their freedom’ and the rapidly growing ‘home and beyond’ brand Oakwood will open a 72- key aparthotel in Hackney, Adelaide, in late 2024.

The onsite Thomas St Kitchen + Bar provides guests with a range of menu options, plus essentials like breakfast buffet with barista made coffee and in room dining. With onsite catering available, Sydney Central features an attractive MICE offering with 12 tailored spaces available to cater to events from 10-300 people, including a ballroom.

The launch of Sydney Central comes off the back of the September 2023 opening of Citadines Walker North Sydney. Citadines Walker North Sydney will open Bar Lettera, a full-service Italo-Australian restaurant and bar in 2024.

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David Mansfield The Ascott Limited (Sydney Central)