Air India’s new livery: Symbolising a ‘window of possibilities’
Air India has unveiled a modern new brand identity and new aircraft livery that capture the essence of a bold new India, marking a milestone in its ‘Vihaan.AItransformation’ of the national institution into a national inspiration.
The new look reimagines the iconic Indian window shape, historically used by Air India, into a gold window frame that becomes central to the new brand design system – symbolising a ‘Window of Possibilities’.
Air India’s new logo symbol – ‘The Vista’ – is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future.
Air India’s brand-new aircraft livery and design features a palette of deep red, aubergine, and gold highlights, as well as a chakra-inspired pattern. It also boasts a striking new custom-made ‘Air India Sans’ font, marrying confidence with warmth to position Air India as premium, inclusive, and accessible.
“Our transformative new brand reflects an ambition to make Air India a world class airline serving guests from around the globe, and that represents a new India proudly on the global stage,” CEO & MD, Air India, Campbell Wilson, said.
“The ew Air India is bold, confident, and vibrant, but also warm and deeply rooted to its rich history and traditions that make Indian hospitality a global benchmark for standards in service.”
Designed in partnership with the brand transformation company, FutureBrand, the iconic new brand identity combines Air India’s glorious past with its drive to aim for excellence and innovate for the future, creating a standout brand design for a premium global airline with an Indian heart.
Travellers will begin to see the new logo throughout their journey starting December 2023, when Air India’s first Airbus A350 enters the fleet in the new livery.
“Colours, patterns, shapes and how they come together and what they represent matter, but our actions speak so much louder. We are in the midst of a total transformation to reimagine the role of India’s flagship airline”, Wilson said.
Air India is making significant investments throughout the guest experience to elevate its service and to strengthening its position as the preferred airline for travellers flying to, from, and within India:
- Air India has confirmed historic purchase agreements to acquire 470 aircraft from Airbus and Boeing at around AUD $107b (based on published list prices), with deliveries of the new aircraft starting November this year.
- The transformation of Air India’s fleet has already begun with the airline leasing and buying 20 widebody aircraft this year. An AUD $613m program to completely refurbish the interiors of its legacy fleet of 43 widebody aircraft commences mid-2024, which will lead to the installation of brand-new seats in every cabin, new inflight entertainment systems, and inflight Wi-Fi internet connectivity. By March 2024, 33 per cent of the airline’s widebody fleet will be upgraded, and over the next two-and-a-half years, its entire long-haul fleet will be reborn.
- Air India has launched a new website and mobile app, offering a significantly improved web experience with new digital tools and features.
- The carrier will also launch a new “open all hours, every day” customer contact centre in nine Indian and foreign languages by the end of this year, as well as a completely redesigned loyalty program in early 2024 that will enable thousands of new redemption possibilities.
- The airline is investing in building completely new lounges at Delhi and New York JFK airports, having recently announced a global lounge network expansion, achieving 100 per cent lounge access coverage for premium customers at all destinations in its international route network.
- Air India has now welcomed more than 5,000 new staff, including 3,200 Cabin Crew and nearly 1,000 Cockpit Crew, who are helping to drive the cultural transformation taking place at the heart of Air India. It is also heavily investing in building one of the world’s largest aviation training academies in India that will upskill a massive number of aviation professionals.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
air india aircraft livery campbell wilson Vihaan.AItransformationLatest News
Top four airports report return to profit after post-Covid period comes to an end
The aeronautical operations of Brisbane, Melbourne, Perth and Sydney airports returned to profit in 2022-23, the first full financial year since the end of COVID-19 travel restrictions, the ACCC’s latest Airport Monitoring Report shows. In contrast, all four monitored airports reported losses on their aeronautical operations in 2021-22. A return to profit was helped by […]
COMO launches new family-sized farmhouse in the heart of Tuscany
COMO Hotels and Resorts has launched its new farmhouse apartments in the heart of Tuscany, just in time for Australians to escape our wet winter. And it’s also an ideal time for Aussies of Italian ancestry to explore their home country as 2024 has been declared the year of Roots and Heritage Tourism by the […]
Green light, green fuel for Townsville Airport as passenger numbers set to double to 3.7m
The Townsville Airport Master Plan, including the expansion of the airport terminal and development of the surrounding precinct, has been given the green light by the Federal Government. The 2023 plan outlined Townsville Airport’s strategic vision and growth objectives over the next two decades, with a detailed focus on the initial eight years. Townsville Airport […]
New Caledonia in lockdown and airport closed after violent riots rock Noumea
New Caledonia officials have announced a 6pm-6am curfew, a liquor ban and have closed the country’s main airport after overnight riots in which vehicles were torched and roads blocked in the wake of proposed constitutional reforms. Australian Government website Smartraveller has issued an alert informing visitors to exercise a high degree of caution in metropolitan […]
‘Appalling’: Alliance for Gambling Reform CEO describes gaming rules at sea after P&O death
Gambling reform policy makers are shocked at the news surrounding the passing of a guest onboard last week.
Sydney gets excited for Vivid at the city’s favourite entertainment venues
Get lit! Well maybe not the kiddies, but there is a heap of bright and colourful events on at Vivid Sydney 2024.
Novotel Cabramatta launch reveals the start of new hotel and F&B partnership
Brothers will offer hotels bang for their buck in Sydney's booming southwest.
Roots & Heritage Tourism in 2024 with Italian Tourist Board’s Emanuele Attanasio: Travel Weekly TV
Don't blame us if you're yearning for a carb-filled pasta lunch after watching this week's episode!
Aeronology accepted into Virtuoso network as travel-tech company continues to thrive
Aeronology's the new kid on the block making big waves and lucky for you, we're here to get you up to speed.
Qantas suspends flights to Shanghai due to low demand
Low demand prompts Qantas to drop its Sydney-Shanghai flights like a hot dumpling.
From Castle Hill to Paris, local wellness cosmetics brand makes good in world’s best hotels
The harsh glare of our monitors on the news desk have been relieved somewhat by this local brand done good...
Ponant’s $2500 flight credit reward for polar expeditions booked by ANZ travellers
Tap into your inner explorer an save a couple of $K on flights? The trade-off will be frozen fingers.
Portugal, Spain or Morocco? Here’s how to spend a European summer in 2024
Hit a festival in Spain, enjoy a Portuguese tart or take in the raw beauty of North Africa. This feature has it all!
Vietjet’s summer lucky draw event, plus business flights slashed in half
It's not even winter yet and Vietjet's already talking about summer. We certainly aren't judging them!
ERDI offers a path for hospitality leaders of the future, says hotel group CEO
Teaching the next gen in hospo how to serve drinks, take a restaurant order and hold a conversation - yep we're in!
Marketing costs double for tourism operators as Australia’s global footprint shrinks
Cost of living crisis? Forgeddaboutit! If you run a tourism business, your costs have doubled since Covid.
APT adds fourth ship to Travelmarvel fleet in Europe to meet demand
APT punches above its weight in European river cruising - let's see what its got when it comes to naming conventions.
Getting married? W Melbourne has three new packages perfect for the special day
The 'W' themed lights and settings are optional, we hope!
SKYE Suites gets behind Australian Fashion Week, partners with Shark Beauty
We were hoping to get a start at a fashion week event, but apparently our dress sense wasn't up to scratch...
Roadshow Vietnam focus on Ho Chi Minh City heads to Sydney and Melbourne
It's all happening tomorrow in Parramatta and we're sure you'll be able to find a good bahn mi somewhere.
NCL announces two new Aussie BDMs as cruising goes from strength to strength
Cruising may be getting stronger, but we want to know which new BDM is the strongest. We should arrange an arm wrestle.
Inspiring Vacations announces Josh Grocke to new partnerships role
We're sure the best partnerships come about over a long lunch, something Josh will certainly be looking forward to.
Dondra Ritzenthaler announced as Azamara’s new CEO
Dondra's got big news to celebrate, meanwhile we're celebrating a break in the rain today in Sydney.
TTC’s hosting a masterclass series for Aussie agents unlocking the secrets of its five brands
Become an agent of many hats with TTC's new masterclass series!
Dorsett Melbourne appoints new director of sales Maggie Wong
This top female team at the Dorsett Melbourne aims to take the hotel to new heights - even the lucky eighth floor.
Western Sydney Tourism unveils fresh board ahead of ’26 airport opening
'Connect-Stay-Experience', that's the Western Sydney's tourism taskforce's motto. We sort of prefer 'West Is Best'!
From Olympians to mindset coaches, Helloworld’s OMC conference wraps in style
Say hello to a good time and make sure you're at 2025's edition!
Bunnik Tours welcomes KJ Phillips as the new BDM for QLD
We apologise in advance for winding Karen up as our State of Origin sledging begins to ramp up.
Drifter to usher in new age of affordable hybrid accommodation in Christchurch
Sort of like a hostel, but far, far ritzier!
Icebergs restaurateur Terzini joins Mangan at Sydney International Airport
Forget McDonald's or the sushi that's been there all day, dining at Sydney Airport just got a whole let better!
Sabi Sabi Earth Lodge: A beacon of luxury in the Kruger
If the lead image wasn't enough to convince you this is next-level luxury, take a peep inside.
Delegates ready for Africa’s travel showcase Travel Indaba at Durban ICC
How's it? We've requested a bag full of biltong on our reporter's return from this shindig.
APT’s world-first hydraulic-powered restaurant and bar ‘will be the envy of river cruises’
It may have been laughed off at first mention in the APT offices, but now it's here, APT are on top of the game!
Administrators appointed in wake of Air Vanuatu collapse – but there is hope
Another one bites the dust. We hope you sang to the tune when reading that!
South Australian beach crowned best ‘hidden gem’ in the country
Stoked baby! Or was that a typo?
Avalon Airport champions low-cost rail connection from Melbourne CBD
Avalon rail connection? Bring it on! In two years, say officials, but we say they've got Buckley's.