NEW WORKSHOP: Learn what travel editors want from the very best

70s typewriter with crumpled paper balls on blue photo carton

ATTN: PR and marketing folk! Are you looking to flex your copywriting muscles to get the attention of Australia’s top travel and lifestyle editors?

Well, you’re in luck, because award-winning travel journalist Rob McFarland is hosting a half-day writing workshop for tourism marketers, operators, agents and PR executives that includes feedback from 30 of Australia’s leading travel editors (including Traveller, Escape, The Australian, GQ, and Vogue).

Learn what format, tone and style your audience are looking for, as well as how they prefer images and when to follow up like a pro.

The workshop also includes a toolkit of planning, writing and editing techniques, plus a detailed post-course review of a press release or story pitch.

The workshop will take place on Friday 26 February from 9am to 1pm via Zoom. It costs $450 and only has space for 12 people, so get in quick!

For more information, go here.


Featured image source: iStock/horstgerlach

Latest News

  • Health & Wellness

Bannisters by the Sea unveils retreat style package for new mothers

Boutique hotel Bannisters by the Sea has revealed a brand-new package for new mothers – Bannisters Mummymoon – right in time for Mother’s Day. Designed to nurture and rejuvenate new mothers, this luxurious escape prioritises postpartum self-care and wellbeing in a serene coastal setting. Reconnecting and Recharging: The two-night Mummymoon allows mums to reconnect with […]

  • Destinations

APT offers destination incentives to enjoy the Best of Asia

APT Luxury Travel launches has launched its Asia Sale featuring 20 trips, with journeys through Vietnam and Cambodia as highlights, as well as opportunities to explore Japan, South Korea, India and Sri Lanka. It’s ‘Spiritual Cambodia and the Mekong’ land and river cruise tour for example takes guests on an all-inclusive 11-day journey through Vietnam […]

  • Travel Agents

Disney Days returns with Inside Out 2 showing in Sydney, Brisbane, Melbourne and Auckland

Time is running out for agents to register their Expression of Interest to an exclusive screening of the much-anticipated Disney and Pixar film, Inside Out 2, hosted by Disney Destinations Australia/New Zealand team and partner United Airlines. Places are limited and applications must be in by 17 May. In addition to the screening of the […]

  • Cruise

Aranui Cruises slashes prices with No Single Supplement and Half Price offers

French Polynesian cargo cruise line Aranui Cruises is slashing thousands off its 2025 Austral and Marquesas Islands cruises with an autumn sale offering 50 per cent off the second guest in a twin share room and no single supplement for solo travellers. On sale until June 21, 2024, Aranui’s 12-day roundtrip voyage from Papeete to […]

  • Destinations

Raes on Wategos celebrates 30th birthday and guests get the presents

World famous luxury boutique hotel Raes on Wategos, in Byron Bay, has launched its 30th birthday celebrations with a Raes Indulgent Escape package. Available for all stays of two nights or more, from June to August, the curated package offers an invitation to indulge in a shared celebration of Raes 30th birthday, whilst revelling in […]