Sabre and Google unveil industry-first AI travel platform

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Sabre and Google are developing an artificial-intelligence-driven technology platform that is an industry first in travel.

The technology, known as Sabre Travel AI, is infused with Google’s AI tech and machine-learning capabilities to help customers deliver highly relevant and personalised content more quickly, deliver personalised content that better meets the demands of today’s traveller, and create expanded revenue and margin growth opportunities.

Sabre Travel AI will provide access to cloud-based, advanced technology tools to help prepare and store data sets, augment them with customer proprietary or other third-party databases, rapidly test and learn with experimentation frameworks, develop and deploy proprietary machine learning models, understand model performance, and quickly optimise and deploy new solutions in a scalable environment.

Sabre noted that the platform will also help accelerate the company’s digital transformation by developing products and solutions focused on customers’ current and future needs.

Sabre also stated that its strategic partners, like Google, will not have the right to access or use any of the company’s or its customers’ data. How that data resides in Google Cloud is managed by Sabre.

The company is integrating Sabre Travel AI into certain products in its existing portfolio, with plans to bring those to market in early 2021.

In the future, Sabre expects customers will be able to seamlessly integrate their own proprietary solutions with its new Travel AI to create true differentiation in the marketplace.

“Sabre Travel AI is a game-changer,” said Sundar Narasimhan, president of Sabre Labs.

“We are proud to be working with Google to build technologies that will seek to re-define the way travel companies do business and turn the insights derived from analyses into repeatable, scalable operations.

“The development of Sabre Travel AI marks a milestone in our technology transformation and a significant step toward achieving our 2025 vision of personalised retailing.

“With the creation of Sabre Travel AI, we are rebuilding our platform on cloud-native, data-driven technology that can be integrated into the existing and future products that Sabre offers.

“We are combining Google Cloud’s infrastructure, AI and machine-learning capabilities with Sabre’s deep travel domain knowledge to create not next, but third-generation solutions that we believe are smarter, faster and more cost-effective – a first-of-its kind in travel.”

Sabre Travel AI is the output of an Innovation Framework formed by Sabre and Google Cloud in January 2020 to advance the travel ecosystem via technology.

Rob Enslin, president of Google Cloud, said he hopes Sabre Travel AI will be the first of many concepts generated from the partnership.

“Sabre Travel AI perfectly represents Google Cloud’s strategic vision to partner deeply with thought leaders in industry verticals to utilise Google Cloud’s innovative technologies to transform and create industry firsts,” he said.

Featured image source: iStock/monsitj

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