STUDY: Qantas among Australia’s most-trusted brands during lockdown

Melbourne, Australia - December 10, 2016: Qantas carrier terminal in Melbourne airport

Despite its current lack of flying due to the COVID-19 pandemic, Qantas has maintained its status as one of Australia’s most-trusted brands.

The flying kangaroo placed third in Roy Morgan’s list of the 10 most-trusted brands in Australia during the height of the pandemic in April, behind Bunnings and Woolworths.

According to the Roy Morgan Risk Monitor, Qantas lifted its year-on-year trust ranking by two spots last month.

Roy Morgan CEO Michele Levine attributed Qantas’ stellar performance due to frequent media attention on the airline’s efforts flying stranded Australians home from across the globe throughout the pandemic lockdown.

Qantas was the only travel company to feature in the top 10 most-trusted brands list, which you can check out in full below:

  1. Bunnings
  2. Woolworths
  3. Qantas
  4. ALDI
  5. NRMA
  6. ABC
  7. Australia Post
  8. Coles
  9. Bendigo Bank
  10. CBA

Featured image: iStock/Katharina13

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