Preferred Hotels & Resorts celebrates 50 years of travel inspo
Fifty years after 12 North American hoteliers established Preferred Hotels Association as a referral organisation, the brand is celebrating its 50-year anniversary of curating an exceptional swag of independent hotels.
Over the past five decades – filled with expansion into every region of the world and the continued addition of experiential programs and technology – the company has evolved to become Preferred Hotels & Resorts, the world’s largest independent hotel brand with more than 650 one-of-a-kind member hotels, resorts, and residences across 85 countries.
To commemorate this major milestone, Preferred Hotels & Resorts has launched a year-long Golden Anniversary campaign that invites travellers to explore its vast portfolio of independent hotels through a series of consumer-driven initiatives.
Does that mean what we think it does? Agent goodness to pass on to clients? It sure does!
Among the celebratory activities launching today are an inspiring video series; a new social media campaign, #PreferredCelebrates50; a Golden Anniversary package; multiple booking incentives; and a dedicated Golden Anniversary microsite that will serve as the hub of all related activity throughout the year.
“The story of the Preferred brand has been one of incredible success, growth, innovation, and perseverance, and stands as a true testament to the strong value the global travel community places on the truly independent hotel experience,” said Lindsey Ueberroth, Chief Executive Officer, Preferred Hotels & Resorts.
“United by a deep passion for hospitality, our global network of associates and hoteliers continues to embrace authentic travel as an important and essential part of life.
“We are so excited to celebrate this momentous occasion with travel enthusiasts worldwide through our Golden Anniversary Campaign, which honours our strong heritage while highlighting the opportunities for discovery and evolution that lie ahead.”
Inspiring Travel for 50 Years – Video Series
For the first time in the brand’s history, Preferred Hotels & Resorts is launching a dynamic consumer video series, entitled Inspiring Travel for 50 Years, to honour the official theme of its Golden Anniversary.
Each month, up to two vignettes will be released via various digital and social media channels, with every video showcasing the rich meaning of #ThePreferredLife.
The videos will highlight the perspective of different guests as they discover the joy, romance, and inspiration of authentic travel while staying at distinct independent hotels within the Preferred Hotels & Resorts portfolio.
The first video in the series launched today featuring one man’s experience at Cavallo Point in San Francisco. Watch the video now via PreferredHotels.com.
Golden Anniversary Package
Throughout 2018, guests can take advantage of the brand’s Golden Anniversary package, which rewards travellers with the best available rate plus a $50/£50/€50 hotel credit or a complimentary 50-minute activity at more than 200 participating hotels around the world.
Participating hotels offering the $50 on-property credit range from The Alpina Gstaad in Switzerland and Cape Royale Luxury Hotel & Residence in Cape Town to Katamama in Bali and The Broadmoor in Colorado.
Hotels extending a 50-minute themed experience for this package include The Franklin London, offering a Champagne Sabering and Testing class; Hotel Chinzanso Tokyo, inviting guests to partake in two cultural activities such as a Japanese language lesson and a tour of the hotel’s incredible gardens; Nassima Royal Hotel in Dubai, pampering guests with a couples massage; and Galeria Plaza Reforma in Mexico City, allowing guests to test their hand at authentic Mexican cuisine during a cooking lesson at its signature restaurant, Almara.
50,000 Bonus Points Promotion
To complement the Golden Anniversary Package, Preferred Hotels & Resorts has launched a month-long Golden Points Promotion to further reward members of its I Prefer Hotel Rewards program.
This value-add incentive gifts I Prefer Members with 50,000 I Prefer bonus points when they book a minimum two-night stay via PreferredHotels.com by February 28, 2018.
The bonus points can be redeemed for Reward Certificates, which can be used like cash towards free room nights and other on-property expenditures at more than 600 participating hotels around the globe.
#PreferredCelebrates50
Past and present guests are invited to join #ThePreferredLife social community by sharing photos and memories gathered during any stay at a Preferred Hotels & Resorts property and tagging them with #PreferredCelebrates50.
Select user photos will be shared on the brand’s @PreferredHotels social media channels, as well as on the newly launched Golden Anniversary microsite. The microsite will serve as the main source for all anniversary activity, featuring each vignette in the video series, news of the quarterly campaign promotions, and other special messages.
Travel enthusiasts who are not active on social media but who want to engage in the celebration can directly upload photos or video messages to the microsite sharing a favourite travel memory or anniversary wishes with Preferred Hotels & Resorts.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
preferred hotels & resortsLatest News
Linkd appoints Carolyn Nightingale and Lawson Dibb to new roles
Linkd Tourism sings praises of Carolyn Nightingale and dubs Lawson Dibb as Kyushu Tourism Office guru.
Celebrity Ascent makes its European debut
Choosing to cruise this northern summer? Celebrity Ascent promises to raise the bar.
NCL opens sales for Norwegian Sun’s APAC debut, announces 14 new voyages
It was to be 13 new voyages we heard, but given the numbers unlucky nature, an extra had to be thought up.
Inside Travel Group appoints Tom Welland Global Trade Marketing Manager
Heidi's Tom Welland heads to Inside Travel Group as its new Global Trade Marketing Manager.
Federal Government rolls out $1.4m program to promote careers in tourism across regional NSW
The Government taking a break from some of its pointier issues with some work in our incredible industry!
Australian visitors to South Korea surge
Japanned out? Aussies are adding South Korea to their bucket list.
G Adventures celebrates Dr. Jane Goodall’s 90th with new wildlife-focused trips
Fancy yourself as a bit of a conservationist? Put your skills to the test on the Jane Goodall collection.
Virgin Australia says suspended flights to Bali result of Boeing MAX delays
If only we had a company like Boeing to blame our mistakes on. Any takers? Get in touch!
Airline Review: Singapore Airlines Business Class – A380-800
The iconic Singapore Airlines' A380-800 is in a class of its own - business class that is.
South African Airways to relaunch Joburg – Perth flights as economic ties strengthen
Bringing two of the world's most distinctive accents closer together, for good or for bad is yet to be determined.
My journey: Before becoming a travel agent I was… a palliative care nurse
Australind Travel & Cruise, Travellers Choice member Saibra Twigg reveals her life as paediatric nurse then to palliative care before a career leap to travel agent. How did you become a palliative care nurse? ST I went straight from school in nursing and initially specialised in paediatrics, working at Perth’s Princess Margaret Hospital for Children. […]
Emirates unveils future plans with new hub at Al Maktoum International Airport
We've also been looking into our future. It involves plenty of famils, we hope.
Australia fails to make top 10 destination list for American travellers
Australia's top cities have failed to make the grade with American travellers this northern summer, with no local city in the top.
APT Launches 2025 Asia Adventures
APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]
ANZAC Battlefield travel on the 2025 bucketlist
As Anzac Day dawns, agents prepare for a surge in bookings for the 110th anniversary of the Anzac Cove landings.
Former Channel 9 Getaway host and founder of TRIBE Jules Lund to speak at Travel DAZE
From blond-tipped travel reporter to Travel DAZE speaker, Jules Lund cuts through the BS.
HX’s Roald Amundsen finds aliens in the Antarctic
Forget whales, HX's MS Roald Amundsen captures aliens in the Antarctic - and they're not pretty.
Mayhem in France as 70% of flights face cancellation
I mean it wouldn't be France if there wasn't at least one strike.
Etihad Airways launches double-decker service with world’s only in-air three-room suite
We imagine falling asleep in the three-room suite is superior to falling asleep on your neighbour's shoulder.
Norwegian Cruise Line launches 2024 Europe travel season
Europe certainly has a lot of ports. Its time for Australia to up its game.
“The power of travel for positive change” – Intrepid’s Jenny Gray hails controversial all-women Saudi Arabia trip
There is an awful lot to love about this tour from Intrepid. Where do we sign up?
Princess names the Sun, unveils Sanctuary Collection + Star Princess to Alaska in ’26
A huge bottle of Veuve was smashed into the side of the ship to make things official. So no, we couldn't snag a glass.
Collette special offers across peak northern summer season
If you are craving a trip to Europe then grab this deal with both of your grubby hands.
Air India and All Nippon codeshare between the two countries
Here at TW we agreed that the photo would have worked better if they had swapped planes.
A&K offers minimum 18 weeks paid parental leave
Contrary to what the photo suggests this benefit is only applicable for humans. Back to work Mrs Jumbo.
NH Hotel Group rebrands as Minor Hotels Europe & Americas
Hang around the bends of the hotels. We imagine they will be full of a lot of branded content.
Scenic Eclipse II – the business of creating unforgettable life-changing memories
These cruise brothers from another mother offer a view of cruising on Scenic Eclipse II that is poles apart.
MSC builds new hospital ship with Mercy Ships
If you want to read a story that puts a smile on your face then this is the one for you.
“I peed on myself watching this” – Social media users squirm at Royal Caribbean’s Harmony of The Seas 55ft dive video
TW is not responsible for any involuntary actions your body might have after watching this video.
FLIGHT REVIEW: Qantas Boeing 787 Dreamliner business class
The real bonus is you're unlikely to be around screaming children. Hoorah!
Traveltek offers travel agents new rapid deploy cruise website
As always, if you have any issue with the platform, just turn it off and on again.
Experience whale watching & classical music at the Australian Festival of Chamber Music in Townsville
Disappointedly, the whales do not start singing in tune with the orchestra. Opportunity missed.
Fond, very Fond. London hotel famed for James Bond link adds ‘Classic Comforts’ lunch menu
James Bond author Ian Fleming was so fond if this hotel, it inspired the legendary phrase ‘shaken, not stirred’.
What sets Eclipse Travel apart with Africa expert Hilary Dubyk: Travel Weekly TV
If you want to know more about Africa, then Hilary Dubyk is your person.
Surge in Australians visiting Japan
Feel like all of your friends have just returned from Europe? Now it's Japan.
Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit
Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]