“Agents and travellers were confused”: Topdeck scraps food offering
Topdeck has shaken up its food offering, and by shaken up we mean removed it all together.
The idea is to give travellers one final price that includes both trip costs and food.
This is big news for agents and consultants, as it means they will now earn commission on the total cost of the trip rather than just the tour price.
To find out more about how the removal will change both the booking process and the Topdeck experience as a whole, Travel Weekly sat down with Topdeck APAC regional manager Ben Ittensohn to find out all the juicy details.
Travel Weekly: What does the food fund cover?
Ben Ittensohn: Topdeck Travel’s food fund was a separate breakdown of costs that highlighted the price of food on the specific trip it was related to. This break down sat parallel to the trip cost and when added together, they equalled the total cost of any chosen Topdeck trip for the customer.
TW: Why did Topdeck decide to merge the food fund into the overall trip cost?
BI: We found that agents and consumers alike were fairly confused by the concept of a separate food fund, mainly because it is both outdated and redundant in today’s climate. Everyone now just wants to know how much their holiday will cost them as a singular price, especially when consumers need to also factor in their insurance, flights, visas and spending money.
For agents and our trade partners, the simplicity around the one single cost is easy to convey to their customers, plus, the more important benefit to the agents is they will now receive commission on the total trip price, rather than one part of the segmented cost.
Topdeck knows how hard agents work every day and believe they should receive the most commission possible for their efforts. Simplicity, transparency and getting a great return for our travel agents and customers were the most important driving factors when we decided to merge to one total trip cost and scrap the out dated food fund concept.
TW: How much is a food fund generally on its own? Merged into the overall cost, how much more commission (on average) do you expect Agents will receive?
BI: On average the food fund made up 10-20% of the total trip price, depending on the trip this can become a fairly hefty loss of commission for agents. By incorporating the food fund cost into the overall price, the agents will receive the same 10-20% increase in their commission.
As an example, for last year’s 36 Day European Pioneer itinerary, the trip price was $5175.00AUD plus the food fund which was $1020.00AUD, equalling $6195.00AUD. For the trip the food fund was 16% of the total cost meaning the travel agent missed $142 in commission.
Topdeck want to take care of the agents that live and breathe our brand and we see this as a great way to prove this to them and thank them for their support.
TW: Do you think this also helps simplify the selling process for Agents?
BI: Most definitely, this change removes the unnecessary complication of segmented costings. The agent’s feedback when originally asked what the food fund was all about in youth travel was wide and varied so we decided to get rid of it plain and simple.
Another benefit is that when a discount is applied to a trip, customers will now receive a discount on the total trip price, meaning bigger savings and happier customers! Previously this discount would only apply to the trip cost, with no discount benefit going towards the food fund.
TW: How do you see this positively impacting Topdeck’s overall sales?
BI: We want to be a true business partner with the agents out their everyday loving and selling Topdeck to their customers. We want to help simplify the selling process for agents and ensure they receive all the benefits possible keeping Topdeck front of mind when talking to anyone wanting a truly authentic global adventure.
On top of this one of Topdeck’s values is loving our customers, and we think this is the perfect step forward to show them we’re following through on that. Another one of our values is hassle free travel, and we are living up to that by making the booking process as hassle free as possible.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
agents apac Ben Ittensohn consumers food offering group travel topdeck travellersLatest News
Australia fails to make top 10 destination list for American travellers
Australia's top cities have failed to make the grade with American travellers this northern summer, with no local city in the top.
APT Launches 2025 Asia Adventures
APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]
ANZAC Battlefield travel on the 2025 bucketlist
As Anzac Day dawns, agents prepare for a surge in bookings for the 110th anniversary of the Anzac Cove landings.
Former Channel 9 Getaway host and founder of TRIBE Jules Lund to speak at Travel DAZE
From blond-tipped travel reporter to Travel DAZE speaker, Jules Lund cuts through the BS.
HX’s Roald Amundsen finds aliens in the Antarctic
Forget whales, HX's MS Roald Amundsen captures aliens in the Antarctic - and they're not pretty.
Mayhem in France as 70% of flights face cancellation
I mean it wouldn't be France if there wasn't at least one strike.
Etihad Airways launches double-decker service with world’s only in-air three-room suite
We imagine falling asleep in the three-room suite is superior to falling asleep on your neighbour's shoulder.
Norwegian Cruise Line launches 2024 Europe travel season
Europe certainly has a lot of ports. Its time for Australia to up its game.
“The power of travel for positive change” – Intrepid’s Jenny Gray hails controversial all-women Saudi Arabia trip
There is an awful lot to love about this tour from Intrepid. Where do we sign up?
Princess names the Sun, unveils Sanctuary Collection + Star Princess to Alaska in ’26
A huge bottle of Veuve was smashed into the side of the ship to make things official. So no, we couldn't snag a glass.
Collette special offers across peak northern summer season
If you are craving a trip to Europe then grab this deal with both of your grubby hands.
Air India and All Nippon codeshare between the two countries
Here at TW we agreed that the photo would have worked better if they had swapped planes.
A&K offers minimum 18 weeks paid parental leave
Contrary to what the photo suggests this benefit is only applicable for humans. Back to work Mrs Jumbo.
NH Hotel Group rebrands as Minor Hotels Europe & Americas
Hang around the bends of the hotels. We imagine they will be full of a lot of branded content.
Scenic Eclipse II – the business of creating unforgettable life-changing memories
These cruise brothers from another mother offer a view of cruising on Scenic Eclipse II that is poles apart.
MSC builds new hospital ship with Mercy Ships
If you want to read a story that puts a smile on your face then this is the one for you.
“I peed on myself watching this” – Social media users squirm at Royal Caribbean’s Harmony of The Seas 55ft dive video
TW is not responsible for any involuntary actions your body might have after watching this video.
FLIGHT REVIEW: Qantas Boeing 787 Dreamliner business class
The real bonus is you're unlikely to be around screaming children. Hoorah!
Traveltek offers travel agents new rapid deploy cruise website
As always, if you have any issue with the platform, just turn it off and on again.
Experience whale watching & classical music at the Australian Festival of Chamber Music in Townsville
Disappointedly, the whales do not start singing in tune with the orchestra. Opportunity missed.
Fond, very Fond. London hotel famed for James Bond link adds ‘Classic Comforts’ lunch menu
James Bond author Ian Fleming was so fond if this hotel, it inspired the legendary phrase ‘shaken, not stirred’.
What sets Eclipse Travel apart with Africa expert Hilary Dubyk: Travel Weekly TV
If you want to know more about Africa, then Hilary Dubyk is your person.
Surge in Australians visiting Japan
Feel like all of your friends have just returned from Europe? Now it's Japan.
Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit
Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]
Sydney named 17th best place to work remotely
If you struggle to get a seat within Sydney's coffee shops, you now know why.
W Melbourne grows sales team
We appreciate the thought that has gone into this team photo.
Cunard welcomes new ship Queen Anne
This might be the most impressive ship handover in ship handover history.
Intrepid Travel appoints Yvette Thompson as general manager sales & marketing ANZ
It isn't end-of-day Monday and Yvette Thompson has already nabbed herself an impressive promotion.
Anna Fawcett re-joins Global Touring in newly-created APAC role
With such an impressive CV, Global Touring is no doubt thrilled to have Fawcett back.
“We know our response has been far from perfect” – Emirates’ open letter following Dubai flooding
If you also need to write an apology letter, then this is a pretty good template.
Malolo Island Resort opens brand new Spa
Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]
Virgin Australia’s HILARIOUS second instalment of the ‘Bring on Wonderful’ campaign
We don't use the word 'hilarious' lightly, but this is worthy of the title.
Visit Sunshine Coast reveals new brand identity
If you were looking for another reason to visit the Sunshine Coast then this is it.
Sofitel launches brand campaign starring Sex Education’s Gillian Anderson
We can confirm the content of this video is less spicy than Sex Education.
Holland America Line gives agents the chance to visit Alaska on 11-day Famil
If you've ever wanted to see a Polar Bear (and who doesn't?), now is your time.
More than 65 luxury agents gather in Sydney for Best of the Best dinner
This looks like a fabulous do. We imagine there may be a few (or maybe 65) sore heads this morning!