Air France ‘millennial’ airline is a “rooftop bar” + more
“Joon, also an airline”, the promise of an airline that breaks with convention. This is how the newest airline on the market – for millennials only – describes itself.
Earlier this year, Air France launched Joon, an airline especially aimed at a young working clientele, the millennials whose lifestyles revolve around digital technology.
Joon starts operating medium-haul flights from Paris-Charles de Gaulle this autumn (Europe seasons), followed by long-haul flights in 2018.
“We wanted to create a direct, friendly and authentic brand,” said Caroline Fontaine, Global Brand VP at Air France.
“The choice of this electric blue immediately illustrates this strong identity. All these elements, this innovative spirit, are portrayed in a film that introduces Joon’s brand territory.
“It depicts two flights attendants representing the fun spirit of the ‘Joon, also an airline’ experience. The soundtrack is by electro pop group Blanche Palace.”
And now, it’s revealed how it defines itself, including, ” a fashion brand, a rooftop bar, an entertainment channel, a personal assistant … and Joon does flying too!”
Sound confusing? Yeah, we thought so too. So we’ve scooped the statements on how Joon defines itself:
Joon is a rooftop bar
What? Where does a rooftop bar even go on a plane?!
No, sorry, we seem to misunderstand. Joon only promises to be like a rooftop bar. AKA, this:
“A free catering offer in the Business cabin and a new paid option in Economy. Joon will delight its customers’ taste buds with around sixty tasty treats, 20 per centof which are organic, sold on board by the crew.
Enjoy a cold drink, a few appetizers, a high-energy fruit juice, fill up with vitamins or share a snack on board a flight in Europe. In addition, Joon offers a choice of drinks free of charge at all times of the day: water, orange juice, organic Segafredo coffee and tea.”
Joon is an entertainment channel
YouJoon will enable customers to access in-flight streaming, on their own smartphone, tablet or laptop.
Once on board, they will be able to connect directly to the Joon login portal and choose from a wide range of TV series, animated series, Web TV and kids’ programmes.
If their batteries are flat, customers can recharge their batteries with the individual USB port.
Seems pretty standard for a budget – ahem – millennial airline.
Joon is a personal assistant
How’s this:
“Joon is a laboratory where the test and learn principle rules.”
Scientists, watch your back! Joon is comin’ for ya!
Joon’s first travel partners include:
- TravelCar will take care of your car at Paris-CDG while you’re away and will provide you with free and fully secured parking by offering to rent it to other private individuals.
- Airbnb Experiences invites you to enjoy an authentic travel experience. Cooks, hikers and passionate residents of their city are all waiting for you with their communities. You create your own trip.
- Le BHV Marais has concocted a unique tour of Paris with three exclusive packages.
- Waynabox, an exclusive partner at Joon destinations on departure from Paris, you will discover your destination just 48 hours before departure. Chose a weekend package and Waynabox will take care of everything.
Joon is a fashion designer
“Joon is electric blue! With its chic sportswear look, the uniform of Joon’s 140 flight attendants reflects the spirit of the company,” the statement claimed.
Chanel and Louis Vuitton, eat your heart out.
The uniform is made up of classic and modern garments, with slimline trousers, sneakers, redesigned sailor stripes and a sleeveless quilted jacket. The uniforms have been designed with recycled fabrics made from plastic bottles.
Paris wasn’t built in a day. Neither was Joon …
The AlloSky Virtual Reality Headset will be available to Business customers on long-haul flights in collaboration with SkyLights. This new generation headset provides several innovations such as a high-definition screen and a diopter correction to adapt to everyone’s eyes.
It can be connected individually to each seat.
In addition, Paper Plane is reinventing the way they offer someone a travel experience, available soon. Friends, families or colleagues will be able to raise money to offer you a trip to the destination of your choice. So offering a trip as a present will be child’s play!
GIF Source: Joon
Latest News
Australia fails to make top 10 destination list for American travellers
Australia's top cities have failed to make the grade with American travellers this northern summer, with no local city in the top.
APT Launches 2025 Asia Adventures
APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]
ANZAC Battlefield travel on the 2025 bucketlist
As Anzac Day dawns, agents prepare for a surge in bookings for the 110th anniversary of the Anzac Cove landings.
Former Channel 9 Getaway host and founder of TRIBE Jules Lund to speak at Travel DAZE
From blond-tipped travel reporter to Travel DAZE speaker, Jules Lund cuts through the BS.
HX’s Roald Amundsen finds aliens in the Antarctic
Forget whales, HX's MS Roald Amundsen captures aliens in the Antarctic - and they're not pretty.
Mayhem in France as 70% of flights face cancellation
I mean it wouldn't be France if there wasn't at least one strike.
Etihad Airways launches double-decker service with world’s only in-air three-room suite
We imagine falling asleep in the three-room suite is superior to falling asleep on your neighbour's shoulder.
Norwegian Cruise Line launches 2024 Europe travel season
Europe certainly has a lot of ports. Its time for Australia to up its game.
“The power of travel for positive change” – Intrepid’s Jenny Gray hails controversial all-women Saudi Arabia trip
There is an awful lot to love about this tour from Intrepid. Where do we sign up?
Princess names the Sun, unveils Sanctuary Collection + Star Princess to Alaska in ’26
A huge bottle of Veuve was smashed into the side of the ship to make things official. So no, we couldn't snag a glass.
Collette special offers across peak northern summer season
If you are craving a trip to Europe then grab this deal with both of your grubby hands.
Air India and All Nippon codeshare between the two countries
Here at TW we agreed that the photo would have worked better if they had swapped planes.
A&K offers minimum 18 weeks paid parental leave
Contrary to what the photo suggests this benefit is only applicable for humans. Back to work Mrs Jumbo.
NH Hotel Group rebrands as Minor Hotels Europe & Americas
Hang around the bends of the hotels. We imagine they will be full of a lot of branded content.
Scenic Eclipse II – the business of creating unforgettable life-changing memories
These cruise brothers from another mother offer a view of cruising on Scenic Eclipse II that is poles apart.
MSC builds new hospital ship with Mercy Ships
If you want to read a story that puts a smile on your face then this is the one for you.
“I peed on myself watching this” – Social media users squirm at Royal Caribbean’s Harmony of The Seas 55ft dive video
TW is not responsible for any involuntary actions your body might have after watching this video.
FLIGHT REVIEW: Qantas Boeing 787 Dreamliner business class
The real bonus is you're unlikely to be around screaming children. Hoorah!
Traveltek offers travel agents new rapid deploy cruise website
As always, if you have any issue with the platform, just turn it off and on again.
Experience whale watching & classical music at the Australian Festival of Chamber Music in Townsville
Disappointedly, the whales do not start singing in tune with the orchestra. Opportunity missed.
Fond, very Fond. London hotel famed for James Bond link adds ‘Classic Comforts’ lunch menu
James Bond author Ian Fleming was so fond if this hotel, it inspired the legendary phrase ‘shaken, not stirred’.
What sets Eclipse Travel apart with Africa expert Hilary Dubyk: Travel Weekly TV
If you want to know more about Africa, then Hilary Dubyk is your person.
Surge in Australians visiting Japan
Feel like all of your friends have just returned from Europe? Now it's Japan.
Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit
Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]
Sydney named 17th best place to work remotely
If you struggle to get a seat within Sydney's coffee shops, you now know why.
W Melbourne grows sales team
We appreciate the thought that has gone into this team photo.
Cunard welcomes new ship Queen Anne
This might be the most impressive ship handover in ship handover history.
Intrepid Travel appoints Yvette Thompson as general manager sales & marketing ANZ
It isn't end-of-day Monday and Yvette Thompson has already nabbed herself an impressive promotion.
Anna Fawcett re-joins Global Touring in newly-created APAC role
With such an impressive CV, Global Touring is no doubt thrilled to have Fawcett back.
“We know our response has been far from perfect” – Emirates’ open letter following Dubai flooding
If you also need to write an apology letter, then this is a pretty good template.
Malolo Island Resort opens brand new Spa
Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]
Virgin Australia’s HILARIOUS second instalment of the ‘Bring on Wonderful’ campaign
We don't use the word 'hilarious' lightly, but this is worthy of the title.
Visit Sunshine Coast reveals new brand identity
If you were looking for another reason to visit the Sunshine Coast then this is it.
Sofitel launches brand campaign starring Sex Education’s Gillian Anderson
We can confirm the content of this video is less spicy than Sex Education.
Holland America Line gives agents the chance to visit Alaska on 11-day Famil
If you've ever wanted to see a Polar Bear (and who doesn't?), now is your time.
More than 65 luxury agents gather in Sydney for Best of the Best dinner
This looks like a fabulous do. We imagine there may be a few (or maybe 65) sore heads this morning!