W Hotels picks Melbourne for stunning new build

Iconic luxury lifestyle brand, W Hotels Worldwide, is bringing its bold design and innovative programming to the renowned scene on Flinders Lane, Melbourne.

W Hotels Worldwide, now part of Marriott International, today announced it will open W Melbourne in 2020. Developed in partnership with Daisho Development Melbourne Pty Ltd and Cbus Property, W Melbourne will be located in the heart of the Creative City’s trendy shopping and entertainment district, at 447 Collins Street.

An artist’s impression of the Collins Arch precinct in the Melbourne CBD that will include the new W Hotel, W Melbourne

For Anthony Ingham, Global Brand Leader of W Hotels Worldwide, the expansion into Melbourne will fuse the brand’s signature Whatever/Whenever® service and innovative programming with Melbourne’s hip and historic setting.

“Melbourne, with its vibrant music, emerging fashion and bold street art, is a destination made for the W brand,” said Ingham.
“Located in the epicentre of the city, W Melbourne will embody the city’s creative spirit while showcasing the brand’s bold and energetic take on luxury.”

Offering 294 spacious guestrooms, including 40 suites and an Extreme Wow Suite (the brand’s take on the traditional Presidential Suite), W Melbourne will be designed by award-winning SHoP Architects from New York, global design practice Woods Bagot and interior design specialists Hachem. The hotel will feature a vibrant bar and restaurant, an AWAY spa, FIT state-of-the-art workout facility, and WET indoor heated swimming pool.

Flinders Lane, Melbourne

And, yes, W Melbourne will shake up the city’s hospitality scene! With its forward design, signature amenities and full calendar of W Happenings – showcasing what’s new and next in fashion, music and design – guests can expect the brand’s iconic Whatever/Whenever service philosophy that promises, well, whatever guests want whenever they want it!

“We’re extremely excited to be working with Daisho Development Melbourne Pty Ltd. and Cbus Property to bring a second W Hotel to Australia,” said Rajeev Menon, Chief Operating Officer, Asia Pacific at Marriott International.

“Melbourne is one of Australia’s most beloved cultural hubs with a strong global tourism industry, making it the perfect setting for this innovative lifestyle brand,” continued Menon.

The addition of W Melbourne makes it the second W Hotel coming to Australia, following W Brisbane, which will open its doors in early 2018. Loyal fans of the brand will revel in being able to experience two energetic Australian cities and two iconic properties within one hour’s flight time of each other.

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