South Africa prioritises tourism

South African tourism minister Derek Hanekom opened INDABA for the second year running saying that the South African government has earmarked the sector as a growth industry of national priority because of its potential to bring about economic growth and create employment.

The South African government has earmarked the sector as a growth industry of national priority because of its potential to bring about economic growth and create employment. The core mandate of the Department of Tourism is therefore to create conducive conditions for the sustainable growth and development of tourism in South Africa.

Minister Hanekom was joined in opening Indaba by the Mayor of Durban, James Nxumalo, and the Member of the Executive Council for KwaZulu-Natal Department of Economic Development, Tourism and Environmental Affairs, Michael Mabuyakhulu.

During his opening address the Minister stated that by standing together the public and private sectors in the industry would be stronger and able to contribute to the uplift of the nation. He spoke about INDABA and how it has evolved into Africa’s largest and most successful tourism trade show that creates a platform to showcase the best of the African tourism products and services.

“Africa is vibrant melting pot for tourism: the diverse cultures, customs and traditions of our people, merged with the endless variety of our landscapes, blended with our unique biodiversity, tempered by our historical legacy, and fired by the spirit of freedom and equality,” said Minister Hanekom.

However, he noted that if we are to be successful, everyone needs to pay more attention to the image and reputation of Africa. “Not only through effective marketing, but by putting on a really great show when tourists arrive. Their word of mouth will do our marketing for us and using social media begins the minute they arrive on our shores.”

The Minister added that the Indaba provides the ideal platform for African countries to work together. “A successful Indaba contributes to the success of tourism in all our countries.”

You can read the minister’s full opening address here

Minister For Tourism Derek Hanekom

Show stats

INDABA opened with 5938 number of meetings scheduled for Saturday alone, 1047 exhibitors, 1856 buyers and 724 media. Owned by South African Tourism, INDABA is one of the largest tourism marketing events on the African calendar and showcases the widest variety of Africa’s best tourism products and services. The event attracts quality buyers from across South Africa, the African continent and the world.

Advertise with us

Email the Travel Weekly team at traveldesk@travelweekly.com.au

INDABA 2016 south africa