TripAdvisor knows what travellers want
TripAdvisor is making it easier for businesses to give themselves performance reviews.
Announcing the launch of the Review Performance report, TripAdvisor is introducing an enhanced online analytics dashboard available for free to all registered businesses on the site.
The tool is designed based on user feedback, and provides business owners with insights and trend data about their reviews, ranking and competitors in an interactive online display.
The Review Performance report analytics are designed to help businesses easily monitor and maximise their presence on TripAdvisor.
The report offers improved functionality from existing analytics tools including the ability for businesses to track trends over time and to create their own competitor sets.
The trend data and competitor analysis allows business owners to see how travellers are engaging with their listing on TripAdvisor and to easily identify how they can up the ante for customers.
For the first time, restaurant and attraction businesses will also be able to track their performance against their competitors on TripAdvisor, analytics previously only available to accommodation providers.
“According to the recent research conducted by Atmosphere Research Group in partnership with TripAdvisor, highly engaged businesses get more visibility, have higher popularity rankings and receive more booking enquiries through TripAdvisor,” senior director, global hotel partnerships, Minesh Shah said.
“In fact, highly engaged hotels receive almost four times more page views and are on average 63% higher in popularity ranking than non-engaged hotels.”
“The Review Performance report has been designed to make it is easier for businesses to engage with their TripAdvisor listing and their guest feedback.
“What makes this new dashboard so valuable for registered business owners is that it automatically aggregates performance trends and presents them in an easy-to-digest display, placing valuable learnings at their fingertips to help them drive engagement and optimise their presence on TripAdvisor.”
Review Performance report features:
- Free and available to all registered businesses in all languages across all points of sale
- Data is viewable in weekly, monthly or quarterly displays
- Owners can build and modify up to 10 competitor sets
- Ability to compare reviews and rankings with their competitors over time
- Consolidated performance information in one easy-to-use dashboard
Registered business owners can access the Review Performance report through the Management Centre.
Hospitality businesses can register for free to have access to the Management Centre and the Review Performance report, among other tools.
For more information about Review Performance please visit TripAdvisor Insights.
Image: yts
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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