Turning big data into smart data: Travel Industry gets scope for growth

Turning big data into smart data: Travel Industry gets scope for growth

AFTA has signed a partnership with global research agency, GfK, to establish a new travel industry currency measurement, the first of its kind in Australia.

Under the partnership, GfK, one of the world’s leading market insights companies, will introduce the new reporting currency to the Australian travel industry for participating AFTA members.

Members will be requested to contribute to a weekly, consolidated, forward-booking measurement under the scheme.

Travelscan, one of GfK’s specialised solutions for the travel and hospitality industry, is based on consolidated and aggregated industry booking data and used by the travel industry to better predict market developments and to help businesses run more efficiently, AFTA stated.

“We’re delighted to be working with AFTA to introduce a new travel industry market currency to Australia”, GfK Australia, general manager, Gwenno Hopkin, said.

“The GfK Travelscan product is already established in Europe and is being rolled-out throughout APAC. It has become a ‘must-have’ business tool for travel retailers in those countries, and we are certain the Australian travel community will benefit from an aggregated read of outbound and domestic trends.”

AFTA ceo Jayson Westbury said the data would assist the travel agency community to maintain its stead across the country.

“As the travel agency community becomes more self-sufficient and less reliant on government in this industry regulated environment, important travel data will be key to help maintain and build good travel agents across Australia” Westbury said.

“AFTA believes it is imperative that we support travel agents in understanding their business better and this travel industry market currency has proven very powerful in other markets around the world. To be at the cutting edge and to really understand what the trends look like, travel agencies need data. Travelscan will deliver this perfectly.”

“I encourage all travel agency owners to get involved in this industry wide initiative and to be a part of sharing data with GfK, one of the most trusted sources of market and consumer information platforms in the world,” Westbury said.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]