Travelport nabs AirAsia deal

Travelport nabs AirAsia deal

Travelport and AirAsia have officially jumped into bed together, signing an agreement for a Rich Content and Branding solution.

Asia’s largest low cost carrier will now become the first Low Cost Carrier in Asia to sign up for this feature, supplementing Travelport’s agreements already existing with seven carriers in the AirAsia group.

The Rich Content and Branding solution is designed to enable partner airlines to use more sophisticated retailing techniques in order to drive sales of core fares as well as ancillaries and “optional extras” such as selected seating and lounge passes.

The merchandising technology has seen more than 100 airlines signing up, including carriers such as China Eastern Airlines, Delta Air Lines, British Airways, Singapore Airlines, easyJet, and Ryanair.

AirAsia Berhad’s head of commercial Spencer Lee said the company was happy to share its online diversity with travellers.

“On AirAsia.com, we are very proud of the wide variety of options and add-ons we offer to our customers, clearly presented with detailed descriptions and highly illustrative visuals,” Lee said.

“We are glad we are now able to present our products in the same manner to Travelport’s global network using its Rich Content and Branding solution.”

Travelport’s VP for Asia Pacific global sales strategy and air commerce Damian Hickey said the brand’s unique offering was a good fit for the Low Cost Carrier.

“This is indeed a first in Asia,” he said.

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