Seeking: filmmakers to find paradise

Seeking: filmmakers to find paradise
By admin


The search is on for 10 global travellers to capture the heart and soul of Tropical North Queensland as part of an exciting new tourism campaign, known as Paradise Through Your Lens.

The campaign is the latest instalment in the region’s Paradise-themed marketing push, and aims to grow tourism and create jobs way up north.

Minister for Tourism, Major Events, Small Business and the Commonwealth Games Jann Stuckey said the campaign was born from the partnership between the State Government, Qantas and Tourism Tropical North Queensland (TTNQ).

“A world-wide competition will uncover 10 candidates who will be brought to the region and tasked with creating short films about their experiences, the natural attractions and indigenous culture,” she said.

“Following the visits, films will be judged by a panel of tourism and marketing experts and the person with the most compelling story will win a prize valued at AUD$20,000.”

The creative goldmines generated during the competition will feature on television in Sydney, Melbourne and Brisbane, alongside Qantas sales fares, and even popping up online and in international marketing.

Stuckey said The Newman Government’s 20-year plan for tourism, Destination Success, outlines the importance of positioning Queensland as a premier destination by ensuring marketing activity emotionally connects with a global audience.

Paradise Through Your Lens follows on from the successful 1 Day in Paradise and This is my Paradise campaigns which ran in 2013 and 2014 respectively.

In the past twelve months the campaigns have seen the @tropicalnorthqueensland Instagram account following almost double, the Explore Tropical North Queensland Facebook page grow by more than 10,000 fans and more than one million views to Tropical North Queensland’s YouTube page generated.

“Now we are showcasing the best of the destination through a visitor’s eyes and this will encourage even more travellers around the world to experience Tropical North Queensland first-hand,” Stuckey added.

Tourism and Events Queensland’s CEO Leanne Coddington said the latest initiative was working hard to connect potential visitors using unique methods.

“The idea is to use the authentic and engaging stories of visitors and share them with the world to present the destination in an inspiring new light,” she said.

To be in with a chance to become one of the 10 TNQ filmmakers, you can submit an online application demonstrating a passion for TNQ at ExploreTNQ.com.au, with entries wrapping up at midnight on December 21.

Or in the meantime, check out the winner of 2012 campaign, 1 Day in Paradise, Justin McMillan.

Email the Travel Weekly team at traveldesk@travelweekly.com.au

Latest News

  • Hotels

Premium hotel operator ERDI launches it’s own academy in heart of Melbourne

ERDI, a private collection of premium hotels and hospitality businesses, has announced the launch of ERDI Academy, the next chapter of hospitality education and the legacy of founders Eva and Les Erdi. Starting in the mid-1980s, ERDI offers hospitality education with a commitment to community enrichment from its base at its Mercure Welcome Melbourne on […]

  • Destinations

Tropical North Queensland action-packed events calendar for adventure enthusiasts

Sporting enthusiasts and adventure seekers are gearing up for an action-packed year in Tropical North Queensland, with a lineup of sports events and adrenaline-pumping experiences set to take centre stage in 2024. Leading the charge is the highly-anticipated return of the Crankworx World Tour ‘Paradise Edition’ to Cairns from 22-26 May 2024. The mountain biking […]

  • Aviation
  • Sustainability

Singapore Airlines Group first to receive SAF from Neste as AU/NZ play catchup

Singapore Airlines (SIA) Group has signed an agreement with Neste to purchase 1,000 tonnes of neat Neste MY Sustainable Aviation Fuel TM. The purchase makes SIA and Scoot the first carriers to receive Sustainable Aviation Fuel (SAF) produced at Neste’s refinery in the country, at Singapore Changi Airport. The milestone will also mark the first […]

  • Aviation

Qantas Red Tail sale discounts more than 200,000 fares

Qantas has launched its latest International Red Tail sale, discounting more than 200,000 fares to Los Angeles, New York, Honolulu and other US destinations, plus Vancouver. The discounted seats are available to book either as a cash fare or as a reward seat using points. Thirty routes are on sale, including 10 for under $1,199 […]

  • Health & Wellness

Bannisters by the Sea unveils retreat style package for new mothers

Boutique hotel Bannisters by the Sea has revealed a brand-new package for new mothers – Bannisters Mummymoon – right in time for Mother’s Day. Designed to nurture and rejuvenate new mothers, this luxurious escape prioritises postpartum self-care and wellbeing in a serene coastal setting. Reconnecting and Recharging: The two-night Mummymoon allows mums to reconnect with […]

  • Destinations

APT offers destination incentives to enjoy the Best of Asia

APT Luxury Travel launches has launched its Asia Sale featuring 20 trips, with journeys through Vietnam and Cambodia as highlights, as well as opportunities to explore Japan, South Korea, India and Sri Lanka. It’s ‘Spiritual Cambodia and the Mekong’ land and river cruise tour for example takes guests on an all-inclusive 11-day journey through Vietnam […]

  • Travel Agents

Disney Days returns with Inside Out 2 showing in Sydney, Brisbane, Melbourne and Auckland

Time is running out for agents to register their Expression of Interest to an exclusive screening of the much-anticipated Disney and Pixar film, Inside Out 2, hosted by Disney Destinations Australia/New Zealand team and partner United Airlines. Places are limited and applications must be in by 17 May. In addition to the screening of the […]

  • Cruise

Aranui Cruises slashes prices with No Single Supplement and Half Price offers

French Polynesian cargo cruise line Aranui Cruises is slashing thousands off its 2025 Austral and Marquesas Islands cruises with an autumn sale offering 50 per cent off the second guest in a twin share room and no single supplement for solo travellers. On sale until June 21, 2024, Aranui’s 12-day roundtrip voyage from Papeete to […]

  • Destinations

Raes on Wategos celebrates 30th birthday and guests get the presents

World famous luxury boutique hotel Raes on Wategos, in Byron Bay, has launched its 30th birthday celebrations with a Raes Indulgent Escape package. Available for all stays of two nights or more, from June to August, the curated package offers an invitation to indulge in a shared celebration of Raes 30th birthday, whilst revelling in […]