Royal welcomes Quantum, leaps into unknown waters

Royal welcomes Quantum, leaps into unknown waters
By admin


Royal Caribbean has announced it will soon release their first ever Australian TV campaign as a recent study sugggests Australians still struggle when it comes to cruise differentiation.

Following today's launch of the world first ever smartship, The Royal Caribbean's Quantum of the Seas, commercial director Sean Treacy commented on the perception of the brand in Australia as positive, but found it was not as well known or understood in comparison to passengers in the USA. 

“We developed an expensive and intensive research project to find out what Australians thought about cruising, the various brands, their expectations of cruising and whether brand  names were living up to their promises.”

“The results were incredibly fascinating and useful, as well as a huge wake up call.”

“What was really surprising to us and a little damaging to our ego was that people who are new to cruising can’t tell one cruise brand from another…they are simply comparing one big white ship to another.”

As a result, Royal Carribean  will be airing their first ever TV commercial before the year comes to a close and has already launched their online Facebook competition. 

"We believe a TV campaign will help breing to life what its like to experience the royal diffrence and expose to new audiences around Australia." Treacy said.

"We are also launching the first Facebook party at sea which will be an incredible event on Voyager of the Seas which returns to Sydney in December. This competition offers our fans the chance to win 1 of 50 trips on an exclusive one-night stay on the Voyager." Treacy added.

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