Helloworld ramps up consumer push

Helloworld ramps up consumer push
By admin


Helloworld has stepped up its marketing and awareness campaign as it continues the task of building a consumer retail brand from scratch.

TV commercials aired in metropolitan and regional areas last night with the ads supported by press, billboards, digital, social media and promotional offers from preferred suppliers.

An initial, low-key campaign was launched in December but the new push, which runs for five weeks, is the first significant step in creating what management hope will become a well-known consumer brand.

To achieve that aim will not only require high intensity marketing and a bucket load of money, but a sizeable retail network that will give the brand visibility, experts have warned.

In the latest update issued just before Christmas, Helloworld said 300 locations were “on board” with agreements underway with a further 420.  But the split between fully branded, associate and affiliate members has not been disclosed. A further progress report is likely when Helloworld releases its first half financial results.

Helloworld said the marketing campaign will seek to spread the message that consumers have a range of booking options, with a focus on promoting its new online channel Helloworld.com.au as well as its retail stores and call centre.

"Helloworld's network of independently owned and operated stores gives travellers across Australia the opportunity to research, plan and book their next travel experience at their own pace and in a way that's most convenient for them,” chief executive Rob Gurney said.

“Customers can visit one of our stores, search online, or call us. We offer a totally flexible way to book travel.”

The timing of the TVC’s launch seeks to capitalise on Aussies’ yearning for their next holiday as they return to work after their summer breaks, Gurney revealed.

The TV ads feature the voice of astronaut Clay Anderson who delivers the campaign tagline "Let our experience make your travel experience extraordinary".Check out the TVC below – what do you think?

http://www.youtube.com/watch?v=ebujtopItDk

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