ACT campaign ignites social storm

ACT campaign ignites social storm
By admin


The second and final stage of Australia Capital Tourism's "Human Brochure" tourism advocacy campaign to promote Canberra took place at the weekend, setting twitter alight.

The campaign, which launched with a similar event in October 2012, invited a further 500 "social media-savvy" people to visit Canberra to share their experiences through social networks.

The weekend took the campaign tally to 7,782 tweets, 4952 Instagram images and 1,843 Facebook posts with the humanbrochure hashtag reaching number three in Australia on Twitter.

The drive achieved an overall "social reach" of more than 4.2 million in the first weekend and 4.3 million in the second.

Douglas Nicol of The Works, the agency that created the initiative, described it as a "courageous" move.

"Entrusting the marketing of Canberra to 500 social-media savvy people was a brave step for Australian Capital Tourism to take, but the results speak for themselves," he said.

"The response from the participants has been overwhelmingly positive and has exposed what the nation's capital has to offer to a much larger and more engaged audience that more traditional media would have been able to achieve."

Australian Capital Tourism director Ian Hill said the campaign had proved to be a "fantastic way" of spreading information about activities on offer in the Australian capital.

 

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]