News in Brief: Friday October 18
Guided holiday company Trafalgar has launched the second phase of its multi-million dollar campaign to showcase its “ongoing transformation”.
Its “insider” proposition is the focus of the new series of short TVCs along with online and subscription TV components that will run until February 2014.
“The creative execution clearly demonstrates the insider differences but in a subtle and immersive way, which is designed to engage the audience in a way no other operator is currently doing in the travel category,” head of marketing Katherine O’Neill said.
“The real stars of the campaign are the ‘insiders’ – our guests who, through the experiences they’ve had with Trafalgar, have become insiders.”
Check out one of the TVCs here:
http://www.youtube.com/watch?v=0WDNKRmcQpA
The Australian Tourism Export Council (ATEC) has signed a new partnership with TourConnect, a company which provides automated, standardised annual contracting and rate-loading processes for Australian tourism businesses.
“TourConnect’s online product allows suppliers to distribute their annual rates and product information to all their wholesale partners from a central contact point, making the job quicker and more efficient,” ATEC managing director Felicia Mariani said.
Asia specialist Wendy Wu Tours has launched its first dedicated Far East brochure for 2014, bringing together its product Japan, Taiwan, South Korea, Mongolia, Hong Kong and Macau.
Although the company has been successfully offering tours to these countries in the past in various brochures, the aim is to make a clearer distinction by introducing a dedicated program, according to managing director Alan Alcock.
“Demand has come from past travellers wanting to take more than one night stop overs in Asia on their way to Europe or the USA,” he said.
“Australian travellers like to get the most out of their holidays and by offering two and three night packages in a range of cities that airlines from Australia fly through, travellers can experience numerous cultures on one trip.”
A new campaign from youth operator Topdeck draws on passenger feedback to support the release of its Europe 2014 brochure.
The I Travel Therefore I Am campaign aims to tell the stories of Topdeck’s passengers after they were asked one simple question: Why did you take a Topdeck trip?
“Everyone has a different reason for travel; it is highly personal and sometimes hard to articulate. We wanted to tap into that core motivation and refine it into something that resonated,” marketing manager Mike Doyle said.
Watch a clip from Topdeck’s new campaign by clicking here.
Sofitel Bora Bora Private Island Resort is offering two luxury prize packages – one for a lucky travel agent from Australia, and one for a travel agent from New Zealand – to experience Tahiti’s Bora Bora for themselves.
A five-night stay with airfares for two will be presented to the travel agent in each country that makes the most bookings for the resort from the start of October until December 31, for stays within the same period.
To participate, send all booking details including guest names, travel dates, room category and tour operator details to Sofitel French Polynesia’s International Sales Manager Lisa Coakley at lisa.coakley@sofitel.com by December 31 with winners to be announced in January 2014.
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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