Visit Britain launches ‘I Travel For…’ campaign

Visit Britain launches ‘I Travel For…’ campaign

Visit Britain has launched a new marketing campaign geared around the open-ended ‘I Travel For…’ strapline.

The campaign was broadcast to more than 100 members of the travel industry at Archie Bros Electric Circus.

This venue was used to shine a light on the quirky experiences Britain has on offer.

It also represents the 250-year history of the circus in Britain.

The campaign uses short films and story-telling to showcase unexpected experiences and less-explored destinations in Britain, alongside its globally renowned and iconic landmarks.

“Tourism is one of the UK’s most valuable export industries, and is a fiercely competitive global industry.”

“We are seizing the opportunity in 2018 to showcase that Britain is bursting with fun activities, adventure and wonderfully unexpected experiences to come and discover all year round,” VisitBritain Chief Executive Sally Balcombe said.

“Australia is an extremely important market for VisitBritain; a billion-pound market and our fourth most valuable.”

“We want to build on the growth we have seen in visits from Australia so far in 2017 and invite more Aussies to Find Your Great Britain this year,” VisitBritain Director Asia Pacific, Middle East, Africa Tricia Warwick said.

“From Britain’s exciting and contemporary culture and living history to the vibrancy of its cool cities, from thrill-seeking adventures in stunning countrysides to its local food and drink experiences, I Travel For… wants to inspire visitors from Australia to book a trip right now,” Warwick said.

VisitBritain is working with commercial partners in Australia including Flight Centre and Etihad.

The latest statistics show that there has been strong growth in visits from Australia to the UK.

There were 876,000 visits from Australia to the UK from January to September 2017, up 11 per cent compared to the same period the previous year.

Visitors from Australia spent £956 million in the UK during this period, up 12 per cent compared to the same period in 2016.

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