Travellers putting trust in agents
In light of recent worldwide events, more travellers are putting their trust in an agent when booking their travel needs, seeing them as a trusted source of travel and safety advice.
A report by SureSave reveals, since 2012 there has been a 15 percent jump in travellers using agents as a method of booking travel and purchasing travel insurance.
More than 70 percent of Australians view agents as a ‘trusted source of travel and safety advice’, according to the ‘SureSave 2016 Travel Insurance Index’, which is annual, independently commissioned research by the travel insurance brand, involving 1,000 respondents.
The findings also show that 36 percent of Australians booked their last overseas leisure trip with a travel agent, either in-store or over the phone, making it the most popular method of booking travel in Australia.
SureSave national sales director, Talbot Henry, said the research uncovered some invaluable insights regarding travellers’ behaviours and perceptions of: agents; booking travel; and insurance policies.
“Agents have become a more trusted source of advice for travellers since we began our annual research four years ago. We believe this is due to travellers desiring higher service when it comes to general travel and travel insurance in particular,” Talbot commented.
In 2015, the large impact that natural disasters can have on Australian travellers, notably in Nepal and Bali can be attributed to an increase in the value that travellers place on the knowledge and expertise of Travel Agents, seeing a move away from the perceived advantages of price and convenience from purchasing online.
The research also revealed for travellers most recent international leisure trip, 29 percent of respondents said that they purchased their travel insurance policy from a travel agency, making this the most popular option to purchase travel insurance in Australia.
SureSave’s 2016 Travel Insurance Index is the company’s fourth consecutive annual independent research project. SureSave offers something travellers need more than ever before: World Assistance. SureSave provides safety assistance and insurance to cover travellers before, during and after their travels.
For more information on SureSave, please visit https://www.suresave.com.au/.
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