Tourism

Tourism Australia’s ‘Dundee’ campaign wins a Logie

Tourism Australia’s ‘Dundee: Australia’s Tourism Ad in Disguise’ has won the Most Popular Television Commercial category for the 61st annual TV WEEK Logie Awards.

Tourism Australia will be taking home the winning prizes, which include a $100,000 marketing campaign across the Bauer Media network.

Australia’s tourism body will also receive four tickets to the Logies, along with complimentary flights and accommodation to attend the Logies at The Star Gold Coast in Queensland on Sunday 30 June, where it will be accepting its award for the newly introduced category.

TV WEEK editor Thomas Woodgate said: “We are very pleased to congratulate Tourism Australia for their well-deserved win with Dundee: Australia’s Tourism Ad in Disguise commercial.”

As a refresher, watch the ad below:

Tourism Australia managing director John O’Sullivan said the ad had achieved the ultimate success of capturing the imagination of both Americans and Australians alike.

“Nobody is prouder nor cares more about how their country is marketed overseas than Australians, and that was certainly a huge consideration for us when we developed ‘Dundee’,” he said.

“With this ad, we wanted to have some fun, elevate the Australian way of life and really lean into our personality. I’ve loved seeing the smile it puts on people’s faces.

“To get the vote of the Australian public and be the inaugural winner of the ‘best ad’ category is a proud moment for Tourism Australia and a huge honour.”

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