Visit California’s latest Australian consumer marketing campaign aims to show off the state’s “laid-back, anything-is-possible” attitude, it says.
Launched this month, the new TV spot entitled Dreamers – Board Shorts will air in three bursts through through until March, showcasing a range of visitor experiences and pushing the message “Dream Big” on your next Californian vacation.
“The new commercial shows how our fun-loving, free-spirited vibe inspires visitors to follow their dreams here to California,” president and chief executive Caroline Beteta said.
“Dreaming big is a unique state of mind that visitors can experience throughout the state, from flying like a superhero on a jetpack in San Diego to playing princess at a castle among the vineyards of Napa Valley.”
Qantas is returning as a key campaign partner and is promoting special deals and calls to action for travel to California during this period, extending the campaign reach through the airline’s marketing channels.
Check out the new video here: