Tigerair appoints new agency to lead brand strategy and creative advertising services

Tigerair appoints new agency to lead brand strategy and creative advertising services

Budget airline Tigerair Australia has appointed advertising agency Hardhat to handle its brand strategy and creative services, following a competitive pitch process.

The win will see Hardhat lead the charge on all of Tigerair’s integrated marketing efforts, including brand, creative and customer communications.

Tigerair Australia’s Hope Antzoulatos said the airline was “extremely excited to be working with the brilliant creative talent at Hardhat, who have proven success in delivering truly customer-centric and data-driven creative”.

“As a disruptor in the airline industry, innovation based on insights is at the core of our DNA, and as an extension of our team, Hardhat understands our passion for affordable travel and connecting people with genuine experiences,” she said.

Commenting on the appointment, Hardhat co-founder Dan Monheit said: “We couldn’t be more thrilled. As an agency, we’re committed to building brands on behaviour.

“Tigerair, with its ‘challenger brand’ mentality, sharp leadership and passionate team, gives us an incredible opportunity to do just that.”

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]