A recent study led by Hotels.com has revealed that an unlikely demographic is influencing younger generations’ travel plans.
The study, which surveyed 5,200 people across 28 countries has shown that it is in fact the oldies who are inspiring wanderlust.
The results showed a trend in grandparents teaching young travellers a thing or two about making the most of life, with a fifth of those surveyed under 30 saying they are inspired to travel, based on the adventures of their grandparents and parents.
As well as this, almost a fifth of millennials admit to having a glamourous gran and one in eight confessed that their gran (or nana) was cooler and travelled more than them.
David Spasovic, Hotels.com Marketing Manager for Australia and New Zealand, said the research shows that grandparents are increasingly becoming the source of travel inspiration for younger generations, having had the time and chances to take on some wild adventures.
“We love that travel-hungry millennials are looking to their older counterparts for advice and direction on where to travel.”
“With their increasing use of digital technology such as the Hotels.com app, and appetite for more adventurous travel, it’s clear that older travellers have still got it when it comes to exploring the globe,” he added.
The results were accompanied by a new campaign featuring Instagram influencer and everyone’s favourite Nan, Baddie Winkle, which follows her as she kicks off her #BadAssBucketList tour of North America, Brazil and Europe.