To celebrate Superdry’s upcoming #InYourElement campaign, the international fashion brand has partnered with STA Travel and Subaru Australia to offer a unique experience for Australian consumers.
Dubbed as a “world-first” collaboration, Superdry will host a digital and in-store promotion which will offer Australian consumers the opportunity to win a $3,000 Superdry wardrobe, an all-expenses paid elemental trip for two to Tasmania and a new Subaru WRX (for a period of six months).
To support the campaign, which celebrates Superdry offering a ‘jacket for every element’, four Aussie social media influencers will be sent on four unique elemental experiences provided by STA Travel.
The influencers, who will sport an elemental-specific Superdry wardrobe, will be met on ground with a new Subaru, before embarking on a content collection campaign across Australia.
In addition to this, all three brands will be collaborating in physical activations across key shopping centres around the country, including but not limited to Chadstone and Westfield Sydney City.
STA Travel’s head of product and marketing, Amy Mortlock, said: “STA Travel are super excited to be partnering with Superdry and Subaru for this upcoming campaign as our brands have some great synergy when combined.”