Rail Plus, Australasia’s international rail specialist, has unveiled a revamped corporate logo reflecting and celebrating the company’s integration into Rail Europe’s global network.
The new-look brand retains Rail Plus’ iconic stylised train but recasts the company’s logo in Rail Europe colours. At the same time, it offers a new feature – the tagline ‘A Rail Europe company’.
Rail Plus commercial director Ingrid Kocijan says the introduction of the new brand marks another important step in the integration of Rail Plus and Rail Europe in Australia.
“We have now completed our repositioning of Rail Plus as an essential component of Rail Europe’s global network, and the benefits of that transition – including new pricing on key products such as Eurail and Eurostar, and the expansion of our national sales team – are now flowing through to our trade partners,” said Kocijan.
“Our new brand acknowledges our place within Rail Europe’s network, but it also highlights the fact that Rail Plus continues to offer an unrivalled range of products that stretch well beyond Europe to every corner of the world.”
Rail Europe announced its decision to integrate wholly-owned subsidiary Rail Plus in late 2016. Within the Australian and New Zealand travel industry, Rail Europe now trades as Rail Plus, which has for more than 20 years been one of the travel industry’s most recognized and respected brands.