Tourism

Prince Harry partners with Booking.com and TripAdvisor on global sustainable travel initiative

The Duke of Sussex has announced the arrival of a new a sustainable travel initiative.

Prince Harry will lead Travalyst, a first-of-its-kind initiative dedicated to exploring and promoting sustainable travel solutions, co-founded by Booking.com, Ctrip, Skyscanner, TripAdvisor and Visa.

Working with companies, consumers and communities, the Travalyst partnership will initially explore and promote solutions that help drive sustainable practices and consumer choices.

These include supporting local people, protecting wildlife, tackling climate change and environmental damage, and alleviating overtourism.

Furthermore, the partnership aims to improve conservation, environmental protection and expanding local community economic development by encouraging sustainable tourism practices across the travel industry.

“Travel has the unparalleled power to open people’s minds to different cultures, new experiences and to have a profound appreciation for what our world has to offer,” the Duke of Sussex said.

“As tourism inevitably grows, it is critically important to accelerate the adoption of sustainable practices worldwide; and to balance this growth with the needs of the environment and the local population.

“Bringing companies, consumers and communities together is our best chance to protect destinations and ecosystems for future generations.”

“Collaboration is the only path forward if we want to create a real paradigm shift in travel,” Booking.com chairwoman Gillian Tans said.

“We want to protect the destinations we all love and guarantee that they are happy and healthy for generations to come, but we can’t do it on our own.

“Even though we don’t have all the answers yet, we are determined to find them together.”

The Travalyst initiative is looking to establish more collaborative partnerships that bring together the collective expertise and perspectives of local communities, policymakers, governments, NGOs, other leading businesses and social entrepreneurs.

It also aims “to leverage technology and strategic initiatives to help scale the global supply of sustainable travel options to meet the growing mass-market demand from consumers”.

Further details of new initiatives launched by the Travalyst partnership will be announced at later stages.

Photo by EJ Hersom.

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