Travel Agents

New ad reminds travellers why they should book with an agent

Time to tune in folks: The Australian Federation of Travel Agents (AFTA)’s new TV commercial will be hitting screens this Sunday, October 28.

The month-long campaign, which is estimated to reach 1.97 million consumers, sings the praises of travel agents, reminding Australian travellers they can rely on the expertise of a travel agent to make their next holiday easier.

The commercial will be shown across the Seven Network, TenPlay and YouTube reaching Australians in both metro and regional areas.

“There are ATAS accredited travel agents spotted in every corner of Australia and the placement of this TV commercial is in an effort to support suburban bricks and mortar travel agents wherever they may be located,” said Jayson Westbury, AFTA Chief Executive.

The commercial was carefully crafted using findings from consumer research commissioned by AFTA earlier in the year.

FiftyFive5 was the independent and global research agency tasked with the responsibility of discovering what motivates the Australian Traveller to use a travel agent and find the marketing approach which will be the most powerful in influencing purchase behaviour and encouraging Australian’s to book their travel with an industry-accredited travel agency.

“The research has been used to understand the Australian Traveller and adopt the most powerful and effective marketing strategies going forward. The messaging used in the television commercial is the messaging that the research found to be most compelling for the consumer,” said Westbury.

“We hope that the commercial will also act as a reminder to ATAS accredited agents to use the ATAS logo in their selling narrative to the consumer. 82 per cent of overseas travellers will actively look to book with an ATAS accredited travel agent so it is important that consumers know that your business is accredited,” concluded Westbury.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Travel Agents

What every travel agent can learn from actor Samuel Johnson

by Huntley Mitchell

Actor and charity founder Samuel Johnson had plenty of takeaways for travel agents at a recent conference, which you take away here.

Share

CommentComments

Aviation

Passenger plane carrying 233 makes emergency landing in cornfield

The pilots that pulled off this heroic landing are receiving more praise than our intern when he restocks the office Tim Tam supply, and that’s saying something.

Share

CommentComments

Tourism

REVEALED: All the winners from Virtuoso’s 2019 Best of the Best awards

Congratulations to all the exceptional travel companies (including a you-beaut Australian resort) that took home shiny gongs at Virtuoso’s Best of the Best awards!

Share

CommentComments

Tourism

Flavour of the Week: Contiki Australia announce new boss, TTNQ appoints CEO + MORE!

What better way to contemplate throwing in your resignation for greener pastures than by reading this week’s sure-to-make-you-jealous roundup of top-notch industry appointments?

Share

CommentComments

Aviation

Twitter melts over hot pilot after passenger “kind of” gets plane to himself

Twitter has some strong opinions about a viral video of a passenger getting a “private jet” experience. Not because the plane was empty, or because the airline said he didn’t fly on it, but because of a split-second encounter with a dreamy pilot.

Share

CommentComments

Tourism

Aussie influencer detained in Bali, forced to pay $40,000 over prescription medication

Between helping influencers avoid jail time and sorting out the guy who fly-kicked a scooter, DFAT has no doubt become well acquainted with Balinese police this week.

Share

CommentComments

Cruise

Australian entrepreneur dead after falling overboard from cruise ship

by Huntley Mitchell

In tragic news, an Australian man has died after falling overboard on a cruise ship bound for the US Virgin Islands.

Share

CommentComments

Travel Agents

Agent wrap: italktravel & cruise at home launches, TTC hosts Eden Ministry, win big with Brand USA + MORE

What’s better than reading about agents on cool famils and winning free stuff? Finally reaching Friday!

Share

CommentComments

Events

Tourism

WIN a gift hamper from the The Goods Tube: Just another reason to attend Travel DAZE

As if learning gems of knowledge and practical tips from the best in this business wasn’t enough, we have a few more tricks up our sleeve for Travel DAZE 2019.

Share

CommentComments

Events

Tourism

ATTN: Two weeks left to enter The Travel Awards 2019!

If you’re still planing on entering The Travel Awards 2019 but are yet to complete your submission, the time to get your s***t together is now!

Share

CommentComments

Tourism

Qantas, Webjet & Flight Centre among travel companies hardest hit by ASX fall

by Christian Fleetwood

Australian travel companies were among those on the receiving end of a drop in share prices at the opening of the ASX200 this morning.

Share

CommentComments

Hotels

Hotel wrap: Hilton’s big Canberra plan, Upgradus launches in Australia, New Bali beach club + MORE!

This week’s hotel wrap is so huge that it’s left Travel Weekly’s reporter with RSI in his fingers, palms and wrists.

Share

CommentComments