Tourism

How smell is the new way to capture travellers’ attention

Hannah Edensor

New research released today reveals two thirds of Australians wish they could do more than take photos to remember their holidays.

The research, commissioned by Cathay Pacific, shows that despite the average Aussie traveller snapping on average 33 pictures a day, 78 per cent of Aussies believe we’re in real danger of missing out because we’re too focused on taking photos or posting on social media.

Seven out of ten people surveyed wished they had more ways to remember their holiday experiences.

The research shows this ‘snap and dash’ culture means thousands of Aussies are spending too much time capturing and revisiting their holiday through a screen, and are neglecting their other senses, including their most powerful and evocative – the sense of smell.

One company – French rail company Thalys – executed this perfectly, when they created a pop-up travel agency that invited keen travellers to get to know the destinations they serviced via a different route: their noses.

Yep, Thalys got a bunch of curious travellers attending a pop-up travel agency, sniffing their way through 64 different parts of Europe, from “A real French breakfast” in Paris, “Latexxx” in Amsterdam and “Moments after Mass” in Cologne.

Dr Oliver Baumann, Researcher, Queensland Brain Institute, said by engaging the sense of smell, it can create real memories for travellers.

“Not only is smell our oldest sense, it also has a direct link to the hippocampus – the main memory centre of the brain. Scent can therefore bring back memories much faster and stronger than any of our other senses,” he said.

To help Australians avoid forgetting their trip in a flash or feeling uninspired by past Instagram images, Cathay Pacific have created Parfums de Voyage – a scientifically crafted perfume designed to ignite passengers’ memories long after visiting Hong Kong.

The fragrance has been designed in collaboration with a renowned perfume expert, Samantha Taylor of The Powder Room.

“I travelled around Hong Kong and immersed myself in everything on offer before I started to design the scent.

“The resulting Parfums de Voyage fragrance has a fresh, clean top note inspired by the greenery of the island, drying down to a warm, peppery base note that’s evocative of exotic spices and smoky incense.

“The scent is appropriate for both women and men,” said Taylor.

And they’re not the only companies in travel doing things differently. itravel signed a new partnership with Barrow & Bear Travel + Coffee, a business that offers the clever combination of coffee and travel bookings, while a bunch of cool Aussie agencies are reinventing what it means to be a brick-and-mortar store.

And around the world, other travel agencies are trying new and unique approaches to capture the traveller’s attention.

Rakesh Raicar, General Manager Southwest Pacific, Cathay Pacific, said, “We’re constantly looking for meaningful ways to enhance our customers’ travel experiences.

“Parfums de Voyage is a sensory souvenir we can give to our passengers to help them remember those special memories and moments they experience when they are travelling with us.”

Parfums de Voyage will be available on board select Cathay Pacific flights from October 2017.

SEE WHAT PEOPLE ARE SAYING

Destinations

Channel 7’s Sunrise brings the best of South Africa to Aussie homes.

We can’t remember the last time we were up early enough to catch a morning breakfast show, but for this, we might be willing to make an exception.

Share

CommentComments

Aviation

Big Fat Airline Wrap

Our favourite thing about Tuesdays? This airline wrap! Oh, and the fact that it’s no longer Monday anymore. But that goes for the rest of the week too.

Share

CommentComments

Cruise

Baby Boomers are spending their kids inheritance on cruising

Looks like we’re going to have to give up our avo on toast and daily iced lattes because our folks just booked a year-long expedition.

Share

CommentComments

Tourism

Watch: The women’s cooperative tackling unemployment in Jordan

Just in case you need more evidence of the transformative power of travel, the TreadRight Foundation has released a video about their work with the Iraq al-Amir Women’s Cooperative.

Share

CommentComments

Cruise

PICTURES: Crystal Serenity gets swanky make-over

We asked our boss if we could take four weeks off for a makeover like this ship did but he just laughed and walked away. We’re taking it as a maybe.

Share

CommentComments

Wholesalers

Big Fat Wholesaler Wrap

As the weather gets warmer, what better way is there to spend the days than in the office air con? Besides reading up on all the latest news from your wholesaler friends, that is.

Share

CommentComments

Destinations

Christmas getaway inspo: The 7 most exotic destinations

Fancy forgoing the backyard barbie and archaic family gathering (see also: bickering) this year? Here are some alternative options. Please take us with you?

Share

CommentComments

Tourism

Instagrammer denied entry to the Louvre for “revealing” dress

If it makes her feel any better, Travel Weekly was also kicked out of the iconic gallery because apparently you can’t “just drink wine anywhere” and they have “standards”.

Share

CommentComments

Wholesalers

Kicking goals: Intrepid takes home two trophies at Responsible Tourism Awards

The adventure travel company also received praise from Aussie heartthrob, Tim Robards, who ran into their CEO on a flight.

Share

CommentComments

Cruise

Carnival Australia ships to provide extra accommodation for APEC summit

As world leaders descend on Papua New Guinea, Carnival is preparing its ships to house around 4,000 delegates who are in for quite the stay, if you ask us.

Share

CommentComments

Travel Agents

“We’re getting on with business”: CTM speaks out over VGI claims

by Ali Coulton

We spoke with CTM to get all the latest goss about the hedge fund trying to bring down their share prices. We offered to give them a trim but apparently it’s not that kind of hedge.

Share

CommentComments

Tourism

Virtuoso CEO says space will be the next big thing in luxe travel

by Ali Coulton

Seeing as we don’t have a spare $250,000, we’re going to have to settle for watching re-runs of the Jetsons.

Share

CommentComments