Tourism

How smell is the new way to capture travellers’ attention

Hannah Edensor

New research released today reveals two thirds of Australians wish they could do more than take photos to remember their holidays.

The research, commissioned by Cathay Pacific, shows that despite the average Aussie traveller snapping on average 33 pictures a day, 78 per cent of Aussies believe we’re in real danger of missing out because we’re too focused on taking photos or posting on social media.

Seven out of ten people surveyed wished they had more ways to remember their holiday experiences.

The research shows this ‘snap and dash’ culture means thousands of Aussies are spending too much time capturing and revisiting their holiday through a screen, and are neglecting their other senses, including their most powerful and evocative – the sense of smell.

One company – French rail company Thalys – executed this perfectly, when they created a pop-up travel agency that invited keen travellers to get to know the destinations they serviced via a different route: their noses.

Yep, Thalys got a bunch of curious travellers attending a pop-up travel agency, sniffing their way through 64 different parts of Europe, from “A real French breakfast” in Paris, “Latexxx” in Amsterdam and “Moments after Mass” in Cologne.

Dr Oliver Baumann, Researcher, Queensland Brain Institute, said by engaging the sense of smell, it can create real memories for travellers.

“Not only is smell our oldest sense, it also has a direct link to the hippocampus – the main memory centre of the brain. Scent can therefore bring back memories much faster and stronger than any of our other senses,” he said.

To help Australians avoid forgetting their trip in a flash or feeling uninspired by past Instagram images, Cathay Pacific have created Parfums de Voyage – a scientifically crafted perfume designed to ignite passengers’ memories long after visiting Hong Kong.

The fragrance has been designed in collaboration with a renowned perfume expert, Samantha Taylor of The Powder Room.

“I travelled around Hong Kong and immersed myself in everything on offer before I started to design the scent.

“The resulting Parfums de Voyage fragrance has a fresh, clean top note inspired by the greenery of the island, drying down to a warm, peppery base note that’s evocative of exotic spices and smoky incense.

“The scent is appropriate for both women and men,” said Taylor.

And they’re not the only companies in travel doing things differently. itravel signed a new partnership with Barrow & Bear Travel + Coffee, a business that offers the clever combination of coffee and travel bookings, while a bunch of cool Aussie agencies are reinventing what it means to be a brick-and-mortar store.

And around the world, other travel agencies are trying new and unique approaches to capture the traveller’s attention.

Rakesh Raicar, General Manager Southwest Pacific, Cathay Pacific, said, “We’re constantly looking for meaningful ways to enhance our customers’ travel experiences.

“Parfums de Voyage is a sensory souvenir we can give to our passengers to help them remember those special memories and moments they experience when they are travelling with us.”

Parfums de Voyage will be available on board select Cathay Pacific flights from October 2017.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Travel Agents

What every travel agent can learn from actor Samuel Johnson

by Huntley Mitchell

Actor and charity founder Samuel Johnson had plenty of takeaways for travel agents at a recent conference, which you take away here.

Share

CommentComments

Aviation

Passenger plane carrying 233 makes emergency landing in cornfield

The pilots that pulled off this heroic landing are receiving more praise than our intern when he restocks the office Tim Tam supply, and that’s saying something.

Share

CommentComments

Tourism

REVEALED: All the winners from Virtuoso’s 2019 Best of the Best awards

Congratulations to all the exceptional travel companies (including a you-beaut Australian resort) that took home shiny gongs at Virtuoso’s Best of the Best awards!

Share

CommentComments

Tourism

Flavour of the Week: Contiki Australia announce new boss, TTNQ appoints CEO + MORE!

What better way to contemplate throwing in your resignation for greener pastures than by reading this week’s sure-to-make-you-jealous roundup of top-notch industry appointments?

Share

CommentComments

Aviation

Twitter melts over hot pilot after passenger “kind of” gets plane to himself

Twitter has some strong opinions about a viral video of a passenger getting a “private jet” experience. Not because the plane was empty, or because the airline said he didn’t fly on it, but because of a split-second encounter with a dreamy pilot.

Share

CommentComments

Tourism

Aussie influencer detained in Bali, forced to pay $40,000 over prescription medication

Between helping influencers avoid jail time and sorting out the guy who fly-kicked a scooter, DFAT has no doubt become well acquainted with Balinese police this week.

Share

CommentComments

Cruise

Australian entrepreneur dead after falling overboard from cruise ship

by Huntley Mitchell

In tragic news, an Australian man has died after falling overboard on a cruise ship bound for the US Virgin Islands.

Share

CommentComments

Travel Agents

Agent wrap: italktravel & cruise at home launches, TTC hosts Eden Ministry, win big with Brand USA + MORE

What’s better than reading about agents on cool famils and winning free stuff? Finally reaching Friday!

Share

CommentComments

Events

Tourism

WIN a gift hamper from the The Goods Tube: Just another reason to attend Travel DAZE

As if learning gems of knowledge and practical tips from the best in this business wasn’t enough, we have a few more tricks up our sleeve for Travel DAZE 2019.

Share

CommentComments

Events

Tourism

ATTN: Two weeks left to enter The Travel Awards 2019!

If you’re still planing on entering The Travel Awards 2019 but are yet to complete your submission, the time to get your s***t together is now!

Share

CommentComments

Tourism

Qantas, Webjet & Flight Centre among travel companies hardest hit by ASX fall

by Christian Fleetwood

Australian travel companies were among those on the receiving end of a drop in share prices at the opening of the ASX200 this morning.

Share

CommentComments

Hotels

Hotel wrap: Hilton’s big Canberra plan, Upgradus launches in Australia, New Bali beach club + MORE!

This week’s hotel wrap is so huge that it’s left Travel Weekly’s reporter with RSI in his fingers, palms and wrists.

Share

CommentComments