Tourism

How smell is the new way to capture travellers’ attention

Hannah Edensor

New research released today reveals two thirds of Australians wish they could do more than take photos to remember their holidays.

The research, commissioned by Cathay Pacific, shows that despite the average Aussie traveller snapping on average 33 pictures a day, 78 per cent of Aussies believe we’re in real danger of missing out because we’re too focused on taking photos or posting on social media.

Seven out of ten people surveyed wished they had more ways to remember their holiday experiences.

The research shows this ‘snap and dash’ culture means thousands of Aussies are spending too much time capturing and revisiting their holiday through a screen, and are neglecting their other senses, including their most powerful and evocative – the sense of smell.

One company – French rail company Thalys – executed this perfectly, when they created a pop-up travel agency that invited keen travellers to get to know the destinations they serviced via a different route: their noses.

Yep, Thalys got a bunch of curious travellers attending a pop-up travel agency, sniffing their way through 64 different parts of Europe, from “A real French breakfast” in Paris, “Latexxx” in Amsterdam and “Moments after Mass” in Cologne.

Dr Oliver Baumann, Researcher, Queensland Brain Institute, said by engaging the sense of smell, it can create real memories for travellers.

“Not only is smell our oldest sense, it also has a direct link to the hippocampus – the main memory centre of the brain. Scent can therefore bring back memories much faster and stronger than any of our other senses,” he said.

To help Australians avoid forgetting their trip in a flash or feeling uninspired by past Instagram images, Cathay Pacific have created Parfums de Voyage – a scientifically crafted perfume designed to ignite passengers’ memories long after visiting Hong Kong.

The fragrance has been designed in collaboration with a renowned perfume expert, Samantha Taylor of The Powder Room.

“I travelled around Hong Kong and immersed myself in everything on offer before I started to design the scent.

“The resulting Parfums de Voyage fragrance has a fresh, clean top note inspired by the greenery of the island, drying down to a warm, peppery base note that’s evocative of exotic spices and smoky incense.

“The scent is appropriate for both women and men,” said Taylor.

And they’re not the only companies in travel doing things differently. itravel signed a new partnership with Barrow & Bear Travel + Coffee, a business that offers the clever combination of coffee and travel bookings, while a bunch of cool Aussie agencies are reinventing what it means to be a brick-and-mortar store.

And around the world, other travel agencies are trying new and unique approaches to capture the traveller’s attention.

Rakesh Raicar, General Manager Southwest Pacific, Cathay Pacific, said, “We’re constantly looking for meaningful ways to enhance our customers’ travel experiences.

“Parfums de Voyage is a sensory souvenir we can give to our passengers to help them remember those special memories and moments they experience when they are travelling with us.”

Parfums de Voyage will be available on board select Cathay Pacific flights from October 2017.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

Tourism

Airbnb’s ‘Around the world in 80 days’ tour off to shaky start, after tour operators caution company

Travel Weekly was disappointed to learn that Jules Verne does not make an appearance on the tour, and hopes that Airbnb’s next tour, 20,000 Leagues Under the Sea features the author.

Share

CommentComments

Aviation

Ex-flight attendant reveals the most dangerous part of flying

An ex-flight attendant has told some eyebrow-raising stories of her time as a flight attendant, revealing the most dangerous part of her job.

Share

CommentComments

Tourism

TripAdvisor reveals travellers picks for the world’s best experiences

Our friends at TripAdvisor have revealed the best experiences in the world, while the best experience of our day has been a burnt tongue from a hot cup of coffee.

Share

CommentComments

Travel Agents

Diversity, technology and the three-year picture: Three things we’ve learnt about Travel Counsellors

by Christian Fleetwood

TCX revealed some important insights into how Travel Counsellors do what they do. Here are three that stood out from the conference in Adelaide.

Share

CommentComments

Tourism

Aussie tourist slapped with $2,500 fee over broken nail

A friendly reminder to travellers heading to the US to PLEASE get travel insurance.

Share

CommentComments

Travel Agents

“Consumers have rights”: Dodgy travel agency busted by QLD grandmother

by Ali Coulton

Similarly, Travel Weekly’s editor has been busted taking more than his fair share of the office Tim Tam supply, which we find equally troubling.

Share

CommentComments

Road & Rail

Paris to phase out iconic paper metro tickets

It’s the end of an era folks: Say goodbye to finding Paris metro tickets in every jean and jacket pocket weeks after returning home.

Share

CommentComments

Tourism

RESEARCH: Aussie travellers cutting down length of overseas trips

Meanwhile, Travel Weekly staff are looking to buck the trend and find ways to EXTEND their overseas trips and spend less time in the office.

Share

CommentComments

Aviation

Aviation wrap: Emirates to reduce single-use plastic, Qantas’ new plane order, Western Sydney Airport update + MORE!

Felt a little in the dark lately about what’s been happening in the world of commercial aviation? This airline wrap should provide all the illumination you need.

Share

CommentComments

Breaking News

Travel Agents

Helloworld wins extension for prized government contract

It’s champagne and pats on the back throughout Helloworld offices today as the agency’s subsidiary QBT cops two more years to its government contract.

Share

CommentComments

Aviation

Boeing facing class action by 400-plus pilots over 737 MAX’s “unprecedented cover-up”

More than 400 pilots have issued a class-action lawsuit against Boeing – the first of its kind to be issued against the company – over its problematic 737 MAX jet.

Share

CommentComments

Events

Get the gang together: Buy two Travel DAZE tickets and get one free!

With savings like these, you’re practically LOSING money if you don’t attend. Well, sort of.

Share

CommentComments