Celebrity Cruises launch new ad Campaign

Celebrity Cruises launch new ad Campaign

Celebrity Cruises’ new ad campaign, ‘Sail Beyond’ is heading Down Under, to challenge the traditional notions of cruising.

‘Sail Beyond’ is showcasing the range of holiday experiences a Celebrity Cruise can offer, in a thirty-second television commercial on SBS and Foxtel, as well as a popping up across a mix of press, digital and social media.

The campaign sails in to action across Australia and New Zealand as the 2017/18 summer cruise season kicks off.

“Sail Beyond invites our guests to open themselves up to the world, to the beauty and diversity that it has to offer,” the Director of Sales & Marketing, Celebrity Cruises, Australia and New Zealand, Kathryn Valk said.

“The merged-worlds technique used throughout the creative encourages viewers to explore the possibilities that travelling with a globally immersive travel brand like Celebrity Cruises can offer.”

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“Sail Beyond communicates a desire to go beyond the ordinary, beyond the expected and to discover a world of differences that enrich us,” Executive Creative Director at Hulsbosch,Hans Hulsbosch said.

The positioning offers a hopeful and contrasting view of today’s hectic ‘always on’ world and the undercurrents of inward looking attitudes.”

Here’s a sneak peak at the TV commercial:

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