Hotels

Booking’s VP on why agents should get involved with short-term rentals

Ali Coulton

Love them or hate them, short-term rentals have taken the accommodation world by storm.

Recent research found that 33 per cent of Aussies would prefer to stay in a rental property, such as a home or apartment, and 17 per cent have considered listing their own home on a travel accommodation site.

And more and more players are getting involved, with Airbnb showing slowed growth for the first time in years as competitors like Expedia and Booking.com taking a wider market share.

Booking.com, in particular, has taken a strong lead recently announcing a milestone of 5.7 million listings of homes, apartments and unique places to stay, offering more listings in this accommodation segment than anyone else in the industry.

But what many people might not know, is that agents can get in on the spoils.

To find out more about this growing market, and see how it can benefit agents, we caught up with Vice President of Booking.com, Oliver Gremillon.

Gremillon said the consumer demand for accommodation options beyond hotels is growing.

And that’s a good thing.

“The global travel ecosystem is growing at a fast pace and we are in fact seeing growth across all segments of the business, from traditional hotels to holiday rentals,” he told Travel Weekly.

“People stay in a variety of different accommodation options, according to the type of traveller they are and the experience they desire.

“We also know that more and more travellers are seeking out local and authentic experiences at a lower cost and with more freedom and enhanced privacy.”

Gremillon said short-term rentals fill this niche perfectly.

“As technology brings us all closer together and it gets easier and easier to travel, we believe that the short-term rentals industry is only going to continue to grow, as will the travel industry,” he said.

“This ultimately benefits consumers who can enjoy diverse travel experiences, properties of all kinds who gain more customers and local governments who see increased tourism in their regions.

“The future for the industry looks very bright.”

But such a level of growth does not come without growing pains.

“While we do expect some hurdles for the industry as it is new and the rules aren’t clearly defined yet, this is a natural part of the emergence of any new marketplace,” Gremillion told us.

“Ultimately, we believe these will work out because this industry benefits local economies, governments, consumers and homeowners.”

According to Gremillon, the emergence of this segment is changing the landscape for many industry players, including travel agents, and underlines the need to adapt to this evolution, which is fulfilling a consumer need.

“Many travel agents are already including short-term rentals in their offering and are seeing positive results,” he concluded.

SEE WHAT PEOPLE ARE SAYING

  • sting

    …. I told you so… airbnb was never an accommodation chain business… airbnb is just a booking website like expedia and booking.com… so when it comes to regulating, the government should go after the property owners not airbnb…

Midweek Interview

Midweek interview with East Hotel’s Todd Handy

This week, we took East Hotel’s general manager aside for an uber-private chat in a secret location. Okay fine, we emailed him.

Share

CommentComments

News

Bestjet employees reveal tense working conditions and withheld refunds

Just when you thought the Bestjet drama couldn’t get any juicier, former employees have come out with some explosive claims about the now-defunct OTA.

Share

CommentComments

Technology

Qantas reveals latest lounge was designed using VR

by Christian Fleetwood

Personally, we love lounges. And lounging. Essentially, we’re heavily into anything that involves having a lie-down.

Share

CommentComments

Hotels

Best Western enters luxury space with new acquisition

Travel Weekly understands the new acquisition aims to settle the argument over whether or not the west really is the best.

Share

CommentComments

Aviation

British airline collapses leaving hundreds in the lurch

by Ali Coulton

Brexit has claimed its first airline, while Travel Weekly’s editor claims more than his fair share of the office biscuit supply.

Share

CommentComments

Tourism

Travel insurer reveals USA as top of the pops for claims

by Christian Fleetwood

Home of the brave, land of the free – now home to a whopping claim of nearly $300,000 for a life-threatening scare.

Share

CommentComments

Travel Agents

ATTN AGENTS: Here’s how to sell your way to the USA

A dream team of USA travel brands have partnered up to bring agents the opportunity to land themselves a spot on one of five fab famils.

Share

CommentComments

Wholesalers

The ultimate guide to Colorado: Heart of the Rockies

Excite’s latest campaign gives agents a glimpse at this up and coming destination, while Travel Weekly takes a glimpse at the wine menu for the pub across the road.

Share

CommentComments

Destinations

Discover the Gems of Geelong

by Harriet Morris

It’s a place with world-class wineries, glamping, helicopter tours, craft beer, green rolling hills and sparkling ocean views. In short, Geelong is a city on the rise.

Share

CommentComments

Aviation

Big fat airline wrap

You’re all busy bees, so we’ve made this wrap short and sweet. We wanted to say ‘just like us’, but our colleagues reckon we’re tall and rude.

Share

CommentComments

Events

HTO to showcase Hawaii’s event destination appeal at AIME 2019

Aloha shirts, hula skirts, leis and maybe even a mechanical surfboard are set to feature at AIME this year, thanks to Hawai‘i Tourism Oceania.

Share

CommentComments

Destinations

Travel agents play “key role” in Canada growth

by Daisy Melwani

Aussie travellers are all over Canada like a rash. Although, it’s not been confirmed if they’re causing an itch or any swelling.

Share

CommentComments