Technology

Amadeus talks NDC: “Airlines and travel agencies need to work together”

Gianni Pisanello

NDC holds great promise for Australia’s travel industry.

A few years ago, when IATA developed and released the first version of NDC to its members, it signified the start of a digital revolution in our industry and the digitisation of travel.

So what’s all the hype about? The potential possibilities for innovating will be enabled through more flexible technology that will mean Airlines will be able to deliver their offerings faster than before.

As a platform that can connect travel agents to airline booking systems, NDC will drive innovation, improve industry collaboration and enhance choice for travellers.

But for NDC to truly take off across the industry, we need the right version of the standard, as a well as implementing it using standard workflows.

We need to ensure that it responds to travel providers and seller requirements. In order to succeed, the entire travel industry needs to work together to deliver new services and improve travel experience for consumers.

As a global Travel Platform, we also recognise that we have a responsibility to make NDC work for the travel industry as whole, and are determined to work with all players to get a solution that works for all – this means having discussions and integrating feedback from airlines, travel agencies, travel management companies (TMCs), metas and OTAs.

First, and foremost, large-scale adoption will be driven by having all of the airline’s content available in all channels. With Amadeus integrating NDC, recently achieving duel IATA Level 3 NDC certification as an aggregator, airlines will not only have access to sophisticated retailing capabilities, but will be able to distribute all their offers including ancillaries to agencies and TMCs.

Airlines will be able to become more innovative and creative in the way they merchandise products (bundled or unbundled) through travel agents such as lounge access, and in turn enabling travel agents to offer more choice to travellers, through richer product descriptions and sales points for travellers.

One of the airlines making great strides in NDC is Qantas. The major airline joined our NDC-X program in June, to enable travel agents to book NDC content alongside other travel content, enabling greater personalisation for travellers.

As part of our longstanding partnership, Amadeus will have access to the Qantas Distribution Platform (QDP), to continue to provide travel sellers with all of the airline’s offering, through the agents’ preferred booking channel, to allow the full booking flow of ‘shop, order, pay’ service to take place using the NDC standard.

Airlines and travel agencies also need to work together to co-design travel platforms for airline content to be accessed on agent booking tools.

This is why we’ve partnered with Flight Centre, to input into the design and build on our NDC-enabled solution, to enable travel sellers worldwide to shop, order and pay for flights and related services, as well as change and cancel bookings.

Travel sellers like Flight Centre can then give their customers an even wider choice of fares.

Lastly, we can’t forget that travellers are at the heart of this NDC evolution. As an industry, we must continue to ask how we can use NDC to deliver better journeys, to create more value for every traveller, and to make travel buying more inspiring and exciting.

We know that travellers look for three main things when planning and purchasing a trip – product, service and convenience.

But today, the choices can be overwhelming as travellers search for flights and what travellers value changes depending on the content of their trip.

With NDC, this gives airlines and travel agents an opportunity to present their offers in new, creative ways that move beyond price and leveraging data to provide a more personalized offer that improves conversation, satisfaction and brand loyalty.


This article was written by Gianni Pisanello, vice president of NDC-X program at Amadeus.

SEE WHAT PEOPLE ARE SAYING

Wholesalers

Big fat wholesaler wrap

There are only two things we like about Mondays: the wholesaler wrap and looking at all the pretty photos in the wrap instead of doing any work.

Share

CommentComments

Tourism

Visitors to Maria Island asked to stop taking wombat selfies

Frightened wombats on Maria Island are being chased around by tourists with selfie sticks, and if that’s not the most heartbreaking thing you read today we can’t imagine what will be.

Share

CommentComments

Tourism

Australian woman who overstayed Thai visa by 100 days to be sent home

An Australian woman is soon to arrive home having been placed in a Thai detention centre for “massively” overstaying her visa.

Share

CommentComments

Wholesalers

Intrepid’s $1 deposit trips have returned!

This is the most exciting news we’ve received all day and we just found out the pizza place down the road is doing a two for one deal. So that’s saying something!

Share

CommentComments

Tourism

Research: Aussie travellers prioritising self-care and self-improvement trips

We’re practising self-care by making an avocado face mask and meditating for an hour. Just kidding, we’re going to eat guacamole and sip margaritas at knock-offs.

Share

CommentComments

Destinations

Eat your way through the globes healthiest national dishes

Personally, we’d prefer to eat our way through the world’s national desserts, but each to their own.

Share

CommentComments

Cruise

PONANT now offers free unlimited WIFI on all ships

At Travel Weekly our WIFI is so limited we’ve employed an intern whose only job is to try and crack our neighbouring offices’ WIFI passwords.

Share

CommentComments

Wholesalers

Bunnik Group launches new small group brand

And what better way to kick off a new brand than by offering up to 50 per cent discounts? Well, besides free champagne and puppies but you can’t have everything.

Share

CommentComments

Aviation

“I saw MH370 crash”: Fisherman claims to know coordinates of wreckage

The 42-year old said he saw the flight “move like a broken kite” but could not explain why it took him five years to come forward.

Share

CommentComments

Tourism

Flavour of the week

Take a look at this impressive list of industry movers and shakers. The most impressive thing we’ve done lately is turning up to work on time.

Share

CommentComments

Travel Agents

Big Fat Agent Wrap

We’re so excited it’s Friday we’ve poured ourselves a glass of the semi-stale bubbles in the fridge. Here’s hoping it doesn’t give us alcohol poisoning.

Share

CommentComments

Aviation

Malindo Air cabin crew alleged to have carried $21 million worth of drugs into Australia

Eight people have been arrested as part of a major drug bust which involved cabin crew from Malaysia’s Malindo Air.

Share

CommentComments