Technology

Amadeus talks NDC: “Airlines and travel agencies need to work together”

Gianni Pisanello

NDC holds great promise for Australia’s travel industry.

A few years ago, when IATA developed and released the first version of NDC to its members, it signified the start of a digital revolution in our industry and the digitisation of travel.

So what’s all the hype about? The potential possibilities for innovating will be enabled through more flexible technology that will mean Airlines will be able to deliver their offerings faster than before.

As a platform that can connect travel agents to airline booking systems, NDC will drive innovation, improve industry collaboration and enhance choice for travellers.

But for NDC to truly take off across the industry, we need the right version of the standard, as a well as implementing it using standard workflows.

We need to ensure that it responds to travel providers and seller requirements. In order to succeed, the entire travel industry needs to work together to deliver new services and improve travel experience for consumers.

As a global Travel Platform, we also recognise that we have a responsibility to make NDC work for the travel industry as whole, and are determined to work with all players to get a solution that works for all – this means having discussions and integrating feedback from airlines, travel agencies, travel management companies (TMCs), metas and OTAs.

First, and foremost, large-scale adoption will be driven by having all of the airline’s content available in all channels. With Amadeus integrating NDC, recently achieving duel IATA Level 3 NDC certification as an aggregator, airlines will not only have access to sophisticated retailing capabilities, but will be able to distribute all their offers including ancillaries to agencies and TMCs.

Airlines will be able to become more innovative and creative in the way they merchandise products (bundled or unbundled) through travel agents such as lounge access, and in turn enabling travel agents to offer more choice to travellers, through richer product descriptions and sales points for travellers.

One of the airlines making great strides in NDC is Qantas. The major airline joined our NDC-X program in June, to enable travel agents to book NDC content alongside other travel content, enabling greater personalisation for travellers.

As part of our longstanding partnership, Amadeus will have access to the Qantas Distribution Platform (QDP), to continue to provide travel sellers with all of the airline’s offering, through the agents’ preferred booking channel, to allow the full booking flow of ‘shop, order, pay’ service to take place using the NDC standard.

Airlines and travel agencies also need to work together to co-design travel platforms for airline content to be accessed on agent booking tools.

This is why we’ve partnered with Flight Centre, to input into the design and build on our NDC-enabled solution, to enable travel sellers worldwide to shop, order and pay for flights and related services, as well as change and cancel bookings.

Travel sellers like Flight Centre can then give their customers an even wider choice of fares.

Lastly, we can’t forget that travellers are at the heart of this NDC evolution. As an industry, we must continue to ask how we can use NDC to deliver better journeys, to create more value for every traveller, and to make travel buying more inspiring and exciting.

We know that travellers look for three main things when planning and purchasing a trip – product, service and convenience.

But today, the choices can be overwhelming as travellers search for flights and what travellers value changes depending on the content of their trip.

With NDC, this gives airlines and travel agents an opportunity to present their offers in new, creative ways that move beyond price and leveraging data to provide a more personalized offer that improves conversation, satisfaction and brand loyalty.


This article was written by Gianni Pisanello, vice president of NDC-X program at Amadeus.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

You must be logged in to post a comment.

Aviation

Image of plane passenger stitching dirty message mid-flight goes viral

by Christian Fleetwood

After reading this story, you’ll never look at your nan’s crochets the same again.

Share

CommentComments

Aviation

Joyce and Scurrah reject government’s calls to be silent on social issues

by Christian Fleetwood

In a big “stuff you” to ScoMo, the bosses of Qantas and Virgin are refusing to be silent on social issues, including the environment.

Share

CommentComments

Hotels

Villa review: Villa Kayajiwa, represented by www.elitehavens.com

by Dan Uglow

In part four of our series, Travel Weekly reviews a Grand Designs-type property that would make style tragics weak at the knees.

Share

CommentComments

Tourism

Thailand’s tourism authority insists it’s taking “serious action” on animal cruelty

by Christian Fleetwood

The Tourism Authority of Thailand says the recent deaths of 86 rescued tigers from a popular attraction are “a great loss”.

Share

CommentComments

Travel Agents

Flight Centre acquires Aussie travel company

Flight Centre is hoping this latest acquisition will give its Australian leisure business a much-needed boost.

Share

CommentComments

Travel Agents

Agent wrap: Agents say G’day to LA, win a trip to New York state + MORE!

If you’re not marching in the climate strike today, you may as well make use of your time in the office by checking out the latest famils and events.

Share

CommentComments

Tourism

Flavour of the Week: Crystalbrook Collection’s new PR, Akaryn Group gets VP of development and operations + MORE!

This week’s wrap of industry appointments is particularly flavoursome, and not just because it includes a man holding a whopping great mud cake.

Share

CommentComments

Wholesalers

Industry reacts to shock collapse of Tempo Holidays and Bentours

by Huntley Mitchell

The sudden exit of Tempo Holidays and Bentours from the local market has prompted other travel companies to offer support for affected agents and clients.

Share

CommentComments

Destinations

Aloha Friday Wrap: HTO’s romantic campaign, Oahu craft beer guide + MORE

This Aloha Friday Wrap has a bit of a romantic, craft beer-type of vibe, so don’t be surprised if you fall in love or become thirsty while reading it.

Share

CommentComments

Tourism

Youth ambassadors say “aloha” to responsible travel

Youth ambassadors from Australia, New Zealand and Japan are taking part in a responsible tourism project on the Island of Hawaii for International Coastal Clean-up Day tomorrow.

Share

CommentComments

Destinations

The ultimate guide to Oahu’s craft beer scene

by Tiffany Hill

Beer lovers don’t have to look far to find a quality selection of locally-made beers on Oahu.

Share

CommentComments

Destinations

Kauai: What’s blooming on Hawaii’s Garden Island

Want to impress your clients with an awesome summer trip? Look no further than the golden sand and scenic coastlines of Kauai.

Share

CommentComments