Tunisia uses Star Wars to rescue tourism

Tunisia uses Star Wars to rescue tourism
By admin


Imperial stormtroopers are set to march through Tunisia's capital as part of a new effort to attract tourists and burnish the image of the North African country.

Tunisia's national tourism office is collaborating with the local Star Wars fan club to hold a convention in the country, which boasts sets from the popular science fiction film franchise deep in the desert.

The campaign also features a Star Wars-themed online video set to the tune of Pharrell Williams' popular hit Happy, involving characters from the films.

Tunisia's beach resorts were a popular destination for European tourists but many stayed away after the 2011 overthrow of dictator Zine El Abidine Ben Ali.

Tourists have been slowly returning and the new campaign seeks to promote lesser-known Tunisian attractions.

Latest News

  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]

  • Luxury

Malolo Island Resort opens brand new Spa

Fiji’s Malolo Island has added another string to its bow – opening its $1.3 million day spa on Thursday, 18th April 2024. (Lead Image: matriarch Rosie Whitton with spa staff) Located at the edge of the resort’s luscious patch of tropical rainforest, the new “Leilani’s Spa” adds another level of elevated experiences to Malolo’s already […]