Destination Wrap: Tourism Australia’s conference theme change, New Chile and Vegas campaigns + MORE!
Looking to impress your colleagues with your destination knowledge around the office water cooler this week? Reach expert status instantly with this.
Tourism Australia launches ‘Holiday Here This Year’ campaign to boost bushfire recovery
It’s yet another campaign from Tourism Australia. Hopefully this one won’t need to be pulled like the Kylie ad.
Bushfires: PM urges Aussies not to ask for refunds from affected operators, as TA sets up recourse page
The PM has asked travellers to support the tourism industry in its time of need as fires continue to rage throughout the country.
Tourism Australia temporarily pulls ‘Matesong’ ad amid bushfire crisis
by Huntley Mitchell
Tourism Australia can’t seem to catch a break with its ‘Come Live our Philausophy’ campaign, as this latest development proves.
Destination Wrap: ‘Philausophy’ campaign update, Abu Dhabi shows growth, Tourism Solomons webinar + MORE!
Welcome to our last Destination Wrap of the year! This week, we bring you a special festive edition, which has nothing to do with the festive season except that our journo penned it while covered in tinsel.
Tourism Australia ambassador Brad Farmer’s 20 best beaches for 2020
Australia’s best beaches for 2020 have been announced, with a few surprise picks and snubs among the lot.
Destination Wrap: ‘Tom Cruise’ to appear at Visit USA expos, ‘Philausophy’ campaign update + MORE
Do you count Top Gun, Jerry Maguire and Vanilla Sky among your fave films? This week’s Destination Wrap is sure to have you jumping about on your office couch.
Destination Wrap: Sydney’s night-time economy boost, new ‘Philausophy’ video, Dubai’s tourism surge + MORE!
Want to impress your clients and appear worldly to your friends? Read up on all the latest news from destinations around the world right here.
Destination Wrap: Tourism Australia’s ‘Philausophy’ campaign update, PNG hosts media in Sydney + MORE!
Are you curled up in the fetal position because it’s Monday? We’ve got the perfect cure: the Destination Wrap (alongside a cocktail of vitamins and Hydralyte to get you over your weekend antics).
“Come live our cataustrophy”: The Chaser boys roast Tourism Australia campaign with hilarious parody ad
by Christian Fleetwood
Primetime piss-takers The Chaser have been at it again, this time taking aim at Tourism Australia’s controversial ‘Philausophy’ campaign.
“Ridiculously dumb” and “complete dud”: Tourism Australia’s $38m campaign slammed
Not everybody’s impressed with Tourism Australia’s latest efforts on flogging the nation’s attractions to the world. Read some of the bile-filled criticism here.
Tour operators front Tourism Australia’s new $38m marketing campaign
by Huntley Mitchell
It appears local tour operators have been spending a bit of time in the makeup chair, such is their starring role in Tourism Australia’s new campaign.
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