data

Tourism

Australia’s tourism sector bouncing back “stronger than expected”, says new government report

It may not seem like it right now, but new research by the federal government shows that things are starting to look up for tourism.

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Technology

How to get your brand in front of buyers, not daydreamers

by Sponsored by Audience 360

We get it – targeted advertising is not the sexiest topic. But you know what is sexy? Knowing your dollars are working as hard as possible to put your message in front of the right people.

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Technology

REVEALED: The secret ingredient to razor-sharp targeted ads

by Sponsored by Audience 360

As the travel industry bounces back, reaching the right audiences is more important than ever. Here’s how to get the biggest bang for your buck when it comes to data.

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Tourism

New UNWTO data confirms 2020 as worst year in tourism history

We didn’t really need further confirmation that 2020 was an absolute arsehole of a year, but here it is anyway.

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Tourism

UNWTO research shows international tourism is down 70 per cent, predicts rebound for end of 2021

New research from the UN has captured the damage to the travel industry caused by the global pandemic. However, that’s not to suggest its data analysts used a giant net or anything.

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Tourism

These are the key consumer trends retail agents need to know now

New research has revealed what retail shoppers want from the travel space post-pandemic. However, we noticed the study left out Travel Weekly’s request for wine on tap and free cookies.

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Tourism

Domestic tourism spend drops by 65 per cent

The latest National Visitors Survey has quantified the dire effects of bushfires and COVID-19 on the domestic travel industry, showing a massive loss in tourism spend.

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Destinations

Why Tourism Australia’s path to recovery is data-led

by Edward Pollitt

Here’s a quality article on destination marketing that the Travel Weekly team didn’t even have to write, thanks to our very generous sister publication.

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Destinations

REVEALED: The top destinations your clients want to visit next year

Keen to find out where your clients want to go next year? You could just ask them, or you could wow them with your psychic knowledge thanks to this study.

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Technology

Call centres could be the next casualty of COVID-19, suggests new report

For those readers who work in a call centre, we recommend taking a few deep breaths and fixing yourself a stiff drink before having a look at this new research.

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Tourism

Overseas trips by Aussie travellers fall a whopping 98.1 per cent

Australia has recorded its largest-ever drop in overseas travel, according to new data released by the ABS. Yikes.

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Technology

New product to give destination marketers the data to get back on their feet

Speaking of, Travel Weekly staff have only been on their feet several times in the past few days, mainly for trips between our home office nest and the refrigerator.

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