We get it – targeted advertising is not the sexiest topic. But you know what is sexy? Knowing your dollars are working as hard as possible to put your message in front of the right people.

As the travel industry bounces back, reaching the right audiences is more important than ever. Here’s how to get the biggest bang for your buck when it comes to data.

We didn’t really need further confirmation that 2020 was an absolute arsehole of a year, but here it is anyway.

New research from the UN has captured the damage to the travel industry caused by the global pandemic. However, that’s not to suggest its data analysts used a giant net or anything.

New research has revealed what retail shoppers want from the travel space post-pandemic. However, we noticed the study left out Travel Weekly’s request for wine on tap and free cookies.

The latest National Visitors Survey has quantified the dire effects of bushfires and COVID-19 on the domestic travel industry, showing a massive loss in tourism spend.

Here’s a quality article on destination marketing that the Travel Weekly team didn’t even have to write, thanks to our very generous sister publication.

Keen to find out where your clients want to go next year? You could just ask them, or you could wow them with your psychic knowledge thanks to this study.

For those readers who work in a call centre, we recommend taking a few deep breaths and fixing yourself a stiff drink before having a look at this new research.

Australia has recorded its largest-ever drop in overseas travel, according to new data released by the ABS. Yikes.

Speaking of, Travel Weekly staff have only been on their feet several times in the past few days, mainly for trips between our home office nest and the refrigerator.

What started as a headache for Marriott’s boss amid the COVID-19 crisis has turned into a migraine following this unfortunate news.