Webjet launches carbon-offset program amid the rise of sustainable travel

Pair of hands holding the globe.

New data from Webjet has found climate change to be a growing concern among Aussie travellers who are now taking the time to consider the impact their travel has, with carbon offset bookings increasing by 63 per cent YOY.

In light of this, Webjet has launched its Sustainable Traveller program.

This carbon-offset solution was launched in October 2020 and is in its second year running. The program has offset more than 29,000 tonnes of carbon which is the equivalent of the weight of 52 Airbus A380s or almost 6.5 million jumbo Toblerones – a favourite airport purchase of travellers.

Speaking on the program, Webjet OTA CEO, David Galt, said that “the continued success of Sustainable Traveller is a true indication of the growing demand for eco-friendly travel.

“We are thrilled to be celebrating the second anniversary of our Carbon Offset Program, Sustainable Traveller, which allows Aussies to pursue their desire to travel whilst reducing their footprint on the environment.

“It is great to see such positive results from this offset initiative, and we will continue the momentum of Sustainable Traveller by exploring new ways to expand the program.”

Additional insights from the carbon offset program showed that:

  • A total of 29,160 carbon tonnes was offset in the 12-month period (October 2021 to September 2022) – a significant 104 per cent increase compared to the previous period (October 2022 to September 2021).
  • Gen Xers (those aged 46-55) remain the top age bracket of sustainable travellers, making up 25 per cent of all carbon offset bookings; over 67 per cent of this group were solo travellers.
  • Sydney to Melbourne (and vice versa), continues to be the top route being carbon offset by travellers.

To celebrate the 2nd anniversary of Sustainable Traveller, for 48 hours only on 24-25 October, Webjet will be matching all carbon offset contributions – doubling each traveller’s positive impact.

Customers who book their next holiday via Webjet.com.au on these dates can participate by ticking the box at checkout to help do their part in being a more sustainable traveller.

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