Destinations

‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

The Lithuanian capital of Vilnius has launched a new campaign that makes fun of its own obscurity among travel destinations globally.

The campaign, called ‘Vilnius: Amazing Wherever You Think It Is’, follows the tradition  of the award-winning ‘Vilnius – the G-spot of Europe’ campaign, which claimed that “nobody knows where it is, but when you find it, it’s amazing”.

The idea to use the city’s obscurity as a tool to draw more tourists is also backed by data.

According to the 2019 study, done by Go Vilnius, the official development agency of the city which initiated the campaign, only five per cent of Brits, three of Germans and six per cent of Israelis know more than the name and the approximate location of Vilnius.

A campaign-dedicated website asks visitors to guess where Vilnius is for a chance of winning a trip to the city while being informed of myriad reasons why the Lithuanian capital is amazing.

The campaign also features a hilariously playful video in which people on the streets of Berlin are asked if they know where Vilnius is. The video will be spread through online platforms along with ad campaigns in target markets and selected media outlets.

 

Furthermore, billboards in London, Liverpool and Berlin will portray Vilnius reimagined in various fantasy worlds.

According to the director of Go Vilnius, Inga Romanovskienė, the idea was to turn the city’s disadvantage of being a lesser-known European capital into an entertaining and fun campaign in which Vilnius laughs at its obscurity.

“Vilnius is continuing the course of presenting itself as an easygoing yet daring city; unafraid to laugh at its faults and break free from certain norms,” she said.

“Our goal is to show that no matter where people think Vilnius is located, it is a great place to go visit.”

The new campaign is the work of Baltic advertising agency Bechtle & Milzarajs.


SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Hotels

Man charged for $5000 quarantine hotel rampage in Tassie

Hotel quarantine can be tough, but this guy took cabin fever to the extreme in a truly unforgettable holiday.

Share

CommentComments

Technology

Former ABC managing director Michelle Guthrie appointed as chair of TRAVLR

Michelle Guthrie will take the reigns as the new chair of the board at TRAVLR, alongside advisor and investor, Matt Berriman as the role of non-executive director.

Share

CommentComments

Cruise

Royal Caribbean reveal four cruise ships headed to Alaska in mid-2023

Get your diary out for this huge series of cruises coming mid-2023.

Share

CommentComments

Tourism

Queensland to reopen to all of Australia from Monday

Palaszczuk finally announces the date Queensland borders will reopen for fully vaccinated travellers from interstate hotspots, and what changes they can expect.

Share

CommentComments

Aviation

Fiji Airways debuts new in-flight experiences for holiday-seeking Aussies

Passengers travelling with the tropical paradise’s national carrier can (literally) rest assured they’re being taken care of with its new economy sleeper option.

Share

CommentComments

Hotels

Historic Melbourne hotel gets multi-million dollar makeover

Rendezvous Hotel Melbourne has had a modern makeover that pays homage to its turn-of-the-century origins.  

Share

CommentComments

News

“We will not be pursuing ‘Omicron zero'”: NSW and Victoria vow to keep borders open

Victorian Premier Dan Andrews said he and his NSW counterpart Dominic Perrotett have been texting about this fandangled ‘Omicron zero’ situation, with both giving the strategy a thumbs down emoji.

Share

CommentComments

Destinations

Sri Lanka Tourism invites investors to cash in with huge incentives

The island nation’s government has made it easier to invest in tourism projects, and they reckon there are big bucks to be made. That is, if you have a spare $71K laying around.

Share

CommentComments

Wholesalers

The best bits of Wendy Wu’s Worldwide Sale

The sale includes coveted cherry blossom and autumn leaves departures on Japan trips so tell your clients to start saving up their yen now.

Share

CommentComments

Aviation

Say namaste: Qantas’ first India flights in almost a decade take to the skies

Meanwhile, the Flying Kangaroo’s Points Auction continues apace with a private jet experience set to go under the hammer.

Share

CommentComments

Hotels

Bannisters opens new Bawley Point retreat, The Jackson Ranch

Got a client who has always wanted to say “Meanwhile, back at the ranch…” in a literal sense? Book them a stay in this hidden gem.

Share

CommentComments

Travel Agents

AFTA updates campaign encouraging members to contact local MPs

Want to give your local MP a piece of your mind but don’t want to get kicked out of their office for shouting profanities? Click here.

Share

CommentComments