‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

‘The G-Spot of Europe’ unveils another wacky ad campaign to woo tourists

The Lithuanian capital of Vilnius has launched a new campaign that makes fun of its own obscurity among travel destinations globally.

The campaign, called ‘Vilnius: Amazing Wherever You Think It Is’, follows the tradition  of the award-winning ‘Vilnius – the G-spot of Europe’ campaign, which claimed that “nobody knows where it is, but when you find it, it’s amazing”.

The idea to use the city’s obscurity as a tool to draw more tourists is also backed by data.

According to the 2019 study, done by Go Vilnius, the official development agency of the city which initiated the campaign, only five per cent of Brits, three of Germans and six per cent of Israelis know more than the name and the approximate location of Vilnius.

A campaign-dedicated website asks visitors to guess where Vilnius is for a chance of winning a trip to the city while being informed of myriad reasons why the Lithuanian capital is amazing.

The campaign also features a hilariously playful video in which people on the streets of Berlin are asked if they know where Vilnius is. The video will be spread through online platforms along with ad campaigns in target markets and selected media outlets.

 

Furthermore, billboards in London, Liverpool and Berlin will portray Vilnius reimagined in various fantasy worlds.

According to the director of Go Vilnius, Inga Romanovskienė, the idea was to turn the city’s disadvantage of being a lesser-known European capital into an entertaining and fun campaign in which Vilnius laughs at its obscurity.

“Vilnius is continuing the course of presenting itself as an easygoing yet daring city; unafraid to laugh at its faults and break free from certain norms,” she said.

“Our goal is to show that no matter where people think Vilnius is located, it is a great place to go visit.”

The new campaign is the work of Baltic advertising agency Bechtle & Milzarajs.

Latest News

  • Aviation

Low-cost Indian carrier SpiceJet continues to burn cash

It’s not just low-cost Australian carriers that are facing hardship. SpiceJet, India’s version of Bonza, recently announced a 72 per cent reduction in its net loss versus last year. But, despite this improvement, the airline has posted losses for six straight years. But it has secured board approval to raise up to INR 30 billion […]

  • Attractions

SAKA Museum recognised in TIME magazine’s World’s Greatest Places 2024

AYANA Resort Bali’s newly-opened cultural and events centre, SAKA Museum has been recognised in TIME magazine’s World’s Greatest Places list for 2024. Part of AYANA Bali’s resort destination, the museum integrates Bali’s rich history with state-of-the-art facilities, making it the centrepiece for the island’s spiritual and cultural heritage. TIME magazine’s inclusion of SAKA Museum in […]

  • Cruise

Silversea taps Barbara Biffi as senior vice president for global sales

Ultra-luxury and expedition cruise travel brand, Silverseas, has announced Barbara Biffi as its new senior vice president of global sales. Biffi joined the company in 2007, holding numerous positions and gaining a deep understanding of the brand, the preferences of its guests and its strategic goals, the company said. An Italian national with a wealth […]

  • Technology
  • Travel Agents

Amadeus welcomes FCM Travel as new reseller partner of Cytric Easy

Cytric Easy, the travel management tool embedded in Microsoft Teams, is to be integrated into FCM Travel portfolio. Amadeus and FCM Travel have extended their Cytric distribution agreement to include Cytric Easy. With this new agreement, global travel management company FCM Travel, becomes a reseller of the innovative travel management collaboration solution embedded into Microsoft […]