TFE Hotels updates member program with new user-friendly global offering

TFE Hotels updates member program with new user-friendly global offering
Edited by Travel Weekly

    TFE Hotels has updated its suite of member program offerings and overhauled its membership platforms and features, while also transitioning to a new global member program for the first time.

    The eClub Member Program is also a departure from the group’s previous subscription-based program to a more user-friendly membership program, with login functionalities.

    “It has been an exciting few years with TFE Hotels going from strength to strength in a short space of time,” TFE Hotel Group COO, Chris Sedgwick said.

    “We’ve grown our portfolio in Australia and overseas, invested heavily in digital, and worked to innovate and develop at every level of the business. So, the time was right to look ahead and evolve our member offering too.

    “As a group, we’ve taken a deep dive into members across all segments over the past twelve months. The result is a modern, international program for all TFE clients to access and enjoy, which is a major step forward for TFE and our guests around the world.

    “It’s also a no cost alternative to traditional hotel loyalty programs for our owners.”

    eClub makes guests feel special every time they stay, with a range of instant benefits and personalised perks that make them feel more comfortable and welcome.

    eClub features a range of instant benefits and personalised perks.

    TFE Hotels’ eClub Member Program

    In line with its renewed focus on customer members, TFE Hotels has unveiled phase one of their new-look eClub Member Program.

    The eClub Member Program is a multilingual system that offers multi-level user access around the clock in every time zone. And, as TFE Hotel’s first ever global member offering, the program is designed to better reward and incentivise its loyal consumer base and attract new guests to the TFE family.

    The eClub Member Program is a departure from the group’s previous subscription-based program to a more user-friendly membership program, with login functionalities.

    Global marketing officer, Katia Giurtalis, said all current subscribers were transitioned to the new eClub Member Program mid last month, adding that it was easily accessible for new members too.

    “The beauty of this program really lies in its simplicity,” Giurtalis said.

    “There are no tiers, no points, no unreachable goals – but a range of instant rewards to enjoy with every booking/stay. This approach aligns with the research we’ve done around consumer trends, and instant gratification is a big driver for many travellers and hotel guests, and that includes during the booking process.”

    Members will be able to login via a password, and book eClub member rates online, instead of using promotional codes as previously required.

    From a guest experience perspective, Giurtalis explained that ‘enjoying the little things’ was an underlying theme to developing the program.

    “At its heart, eClub isn’t about points or luxury rewards. It’s about making guests feel special every time they stay, with a range of instant benefits and personalised perks that make them feel more comfortable and welcome.”

    Phase one of the eClub Member Program will share a range of eClub member-only rates, member deals, and instant rewards – all exclusive to registered members.

    Email the Travel Weekly team at

    TFE Hotels

    Latest News

    • Cruise

    Cruise Traveller’s new Scottish Highlands cruise tour package

    Australian small ship cruising specialist, Cruise Traveller, offers a 20-night land and sea holiday in the UK aboard the Lord of the Glens. The tiny cruise line’s 52-guest boutique vessel, Lord of the Glens, is purpose-built to explore the intricate waterways and lochs of the Scottish Highlands. It boasts a rich, traditional ambience with polished […]

    • Cruise

    Celebrity Xcel’s keel-laying ceremony in France, with 2025 inaugural sail planned

    Construction has commenced on Celebrity Cruises’ next ship, Celebrity Xcel, with a keel-laying ceremony at the Chantiers de l’Atlantique shipyard in Saint-Nazaire, France. An Edge Series ship, Celebrity Xcel will set sail in autumn 2025, with several new yet-to-be-revealed offerings. At the ceremony, Jason Liberty, president and CEO of Royal Caribbean Group (RCG), the parent […]

    • Destinations
    • Tour Operators

    Globus unveils nine new independent tours for 2025

    Coach touring brand Globus has unveiled nine new independent tours for 2025, from Bangkok to Bali and Abu Dhabi to Nepal. “With Globus Independent tours, our guests are free to enjoy the many benefits of touring, untethered and unscheduled,” APAC head of marketing, Globus family of brands (GFOB), Chris Fundell said. “Providing hand-picked hotel accommodations, […]

    • Hotels

    Mandarin Oriental Hotel Group opens Mandarin Oriental Mayfair

    The Mandarin Oriental has opened a second property in London, the Mandarin Oriental Mayfair, in the heart of historic Hanover Square. Designed by internationally renowned Rogers Stirk Harbour and Partners, the hotel is the first new build in Mayfair in over a decade. Bringing a modern architectural approach to one of London’s most storied squares, […]

    • Hotels

    Outrigger Reef Waikiki Beach Resort unveils Coral Kids Club

    On top of its US$85 million (AU$150m) transformation, Outrigger Reef Waikiki Beach Resort’s new Coral Kids Club provides an engaging activity centre for kids. Designed for keiki (children), ages 5-12, the activity centre offers daily cultural workshops with hands-on activities rooted around the Āina Guardian workbook. It was developed by Candes Gentry, co-author of Eat […]

    • Hotels

    Minor Hotels announces fourth franchised hotel

    Minor Hotels has added to its portfolio of more than 500 hotels in operation after signing Oaks Melbourne on William Suites as its fourth franchised hotel. The 220-room apartment hotel is the third Oaks property signed under a franchise model after the Oaks Toowoomba and Oaks Townsville Metropole. The proven success of these properties highlights […]

    • Destinations

    Phuket unveils cutting-edge medical facility

    Minor Hotels has announced Layan Life by Anantara, a world-class medical wellness facility that is set to elevate Phuket’s reputation as an international medical wellness destination. The new facility is set across 1,767sqm within the grounds of Anantara Layan Phuket Resort and is set to open in Q3 of this year. It offers a blend […]

    • Events

    Out West Piano Fest comes alive in Bathurst

    The three-day symphony of the senses comes back to Bathurst, at picturesque Blackdown Farm, as Out West Piano Fest returns 25-27 October. Located just five minutes away from Bathurst NSW is a pastoral heritage, art, and culture. It was also once home to Australian artist, Tim Storrier. The extensive gardens in full spring bloom offer […]

    • Attractions
    • Cruise

    Japan in Bloom with Cruise Express

    Send clients out to experience the best of the Land of the Rising Sun with Cruise Express and their Japan in Bloom expedition, a 21-night adventure. As interest in Japan hits an all-time high, Cruise Express is pleased to announce its ultimate Japanese bucket list trip. This adventure is geared for Australians wanting to tick […]

    • Road & Rail

    Explore Uzbekistan with Golden Eagle Luxury Trains

    Golden Eagle Luxury Trains presents an exclusive itinerary to Uzbekistan with ensuite cabins, a personal cabin attendant, and off-train excursions. Travelling aboard the opulent Golden Eagle train, with ensuite cabins, guests will dive deep into Uzbekistan’s spectacularly global cultural identity. A personal cabin attendant, all porterage and gratuities and all off train excursions are included […]

    • Destinations
    • Partner Content

    Year-round beauty awaits you in the Emerald Ilse

    Feel like you've been hard on luck lately? Perhaps a trip to the Emerald Isle could help you steal some off the Irish.

    Partner Content

    by Travel Weekly

    Travel Weekly