Destinations

As Italy prepares to welcome back international visitors, its tourism board has launched a radio station

Sponsored by the Italian National Tourist Board

The Italian National Tourist Board has launched its very own radio station to help relaunch and promote tourism in the country.

Each day, Italian tourism news in various languages from 23 countries around the world will be broadcast with music, insights and well-known personalities at a national and international level on Visit Italy Web Radio.

The station will offer a selection of different musical genres to savour and discover Italy through the interpretations of foreign artists linked to the country such as opera, jazz and swing, the magnificent 30s/40s/50s, and dance music.

There will be ad hoc segments on national and international tourism trends, art, culture, food and wine, activities, sustainability and folklore designed to restore the perception of Italy as a tourist destination on a global scale.

The radio station can be heard through a player on Italy’s official tourism website and on the ENIT website, as well as via the App Store, Google Play, Huawei AppGallery, Amazon Alexa and Google Home.

This year, the station will also be the official digital radio partner for the Giro D’Italia and GiroE 2021 cycling events, which will take place from 8 to 30 May 2021.

Giorgio Palmucci, president of the Italian National Tourist Board, said: “Due to its itinerant nature, cycling is the sport which, more than any other, manages to tell the beauties of the regions, reaching the homes and hearts of people, and especially pleases foreigners.

“Sixty-one per cent of cyclists who travel through Italy come from abroad.”

Palmucci said radio is capable of “reaching anywhere and making a difference”.

“It allows you to close your eyes and dream of being in any place and experiencing any emotion, such as tourism,” he said.

The launch of Visit Italy Web Radio comes as the country prepares to welcome back international tourists, with Prime Minister Mario Draghi announcing earlier this week the introduction of Italy’s own ‘green pass’ for travel by the middle of May.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Destinations

WA bans NSW travellers, as state and territory borders tighten for Sydney hotspots

by Ali Coulton

States and territories have placed tight restrictions on Sydneysiders, with Marky Mark McGowan slamming the door shut on the entire state of NSW.

Share

CommentComments

Cruise

Cruise suppliers hit Canberra to talk domestic resumption

Australia’s capital has been paid a visit by a group of suppliers impacted by the cruise ban. However, that’s not to suggest there was any mafia-style behaviour.

Share

CommentComments

Aviation

YIKES: Plane collapses, injuring two at Heathrow Airport

A Boeing 787 Dreamliner bit the dust at Heathrow Airport over the weekend, injuring two and causing damage to both the plane’s nose and ego.

Share

CommentComments

Events

Even more speakers announced for Travel DAZE 2021!

While Travel DAZE 2021 is only weeks away, that hasn’t stopped us from adding several more speakers to the line-up (which is bulging with talent, might we add)!

Share

CommentComments

Aviation

Qantas and Jetstar set for bigger domestic fleets and more flights

Get ready to see a few more shadows of a flying kangaroo, with the national carrier set to increase its domestic presence.

Share

CommentComments

Aviation

Surge in unruly passenger behaviour sparks inflight booze bans

If you thought the increase in stories about unruly passengers of late was just because we find them mildly entertaining, you’re only half right.

Share

CommentComments

Travel Agents

Reimbursement scheme for Kiwi travel agents extended by six months

Wondering how agents across the ditch are being supported by the NZ government? Here’s your answer.

Share

CommentComments

Destinations

Singapore to be “first country outside of NZ” slated for Aussie travel bubble, says ScoMo

The PM said the bubble will kick off with a “pilot exercise” giving priority to international students from Singapore.

Share

CommentComments

Cruise

Celebrity Cruises names former fashion industry exec as new CMO

Celebrity’s new marketing chief has swapped designer clothes for bows, sterns and decks.

Share

CommentComments

Technology

Virgin website taken down by mass tech outage that also hit three major banks

Our deputy editor was relieved to learn the tech difficulties she has been experiencing were caused by a mass outage and not all the coffee and cookie crumbs she spilled on her keyboard.

Share

CommentComments

Technology

Flight Centre Travel Group finds new tech partner for corporate brands

FCTG has deleted its Tinder and Bumble accounts after finding the perfect match for its global corporate brands.

Share

CommentComments

Destinations

Europe to reopen its borders to US travellers with or without COVID vaccination

While ScoMo has doubled down on Australia’s hard border stance, the EU has reportedly added six new countries to its list of desired travellers.

Share

CommentComments