How Entire Travel Group bettered itself after agent feedback

  • Entire Showcase Feb 15 2024-10
  • Entire Travel Group event
  • IMG_8874
  • IMG_8886
  • IMG_8872
  • IMG_8870
1 / 6

Entire Travel Group wowed and wooed agents and suppliers at it three-day ‘travel showcase and soirée’ across Brisbane, Melbourne and Sydney last week where over $50,000 worth of prizes were given away.

Speaking to media on the third and final day in Sydney, Entire’s sales and marketing director, Greg McCallum, and its managing director, Brad McDonnell, outlined how the wholesaler is better connecting with agents via this event.

After surveying hundreds of agents, the pair knew an annual soirée was necessary to showcasing the immense array of offerings available through Entire. With 600 agents and 37 suppliers attending across the three events, attendees got to enjoy the “work-hard play-hard” lifestyle that Entire and the broader industry knows so well.

“Our goal is to create a platform for us, our partners and the agents to get together this time of year,” McDonnell said.

“The overwhelming feedback we’ve had from the agents is for it to be an annual event. They’ve loved it and our partners are really happy with a lot of the engagement they’ve had.”

Taking the spotlight for Entire is its new agent portal that’s been expertly crafted after sitting down with agents to discover what’s right for them.

The agent portal has over 500 customisable packages with optional extras and freedom of choice days that can enable thousands of permutations. Alongside this, the 24/7 real-time pricing and the ability to add or subtract their own service fee Entire allows means agents can better cater to their clients, particularly for those that work from home.

“I think after COVID, the trade were looking to the supply sector to deliver more flexibility and this is a big part of that,” McDonnell said.

“We are a business that listens and we have never been more easy to work with.”

McCallum added that the Entire team wants “travel agents to look like rockstars in front of their clients.”

He added: “We’re the conduit between the two. We provide the expertise because agents can’t know about the whole world.”

And this connection is only becoming more and more enhanced, with the average sizes of bookings made with Entire tripling since pre-COVID.

McDonnell said this is due to “a combination of the product type that we’re doing; pushing the right product is part of that story, branching into new destinations [and] also us doing a transfer.”

Another takeaway from its agent surveys was the love of brochures that agents have, which came as a shock to McDonnell who thought his company would never print another brochure again after exiting COVID.

But the wholesaler has an array showcasing its three group, cruise and rail verticals, alongside an 180-page Europe brochure, all contributing towards making Entire “the most efficient and easiest to work with we’ve ever been,” as McDonnell said.

Check out some more pics of the Sydney event at the gallery above!

(Featured Image L-R: Greg McCallum and Brad McDonnell)

Latest News

  • Conferences

Africa’s Travel Indaba gives $40 million boost to local economy

According to initial indications, this year’s Africa’s Travel Indaba hosted 9280 registered delegates marking an incredible 7 per cent increase when compared to 2023. No less than 24,000 meetings were held between exhibitors and buyers. Additionally, the event featured over 1200 exhibitors who displayed an impressive array of African tourism products and experiences. (Featured image: […]

  • Appointments

Aussie joins first female-founded private jet and luxury solutions business

Voyex has made history as the first female-founded private jet business and luxury solutions company, with founder Lilit Avetikyan joined by Australian Vanessa Budah, a former head of PR & Communications ANZ for The Travel Corporation. The pair say Voyex, with an office in Dubai and soon to have a HQ in Saudi Arabia, will […]

  • Appointments
  • Tour Operators

James Hewlett announced as new marketing director at Albatross Tours

European touring specialist Albatross Tours has appointed James Hewlett as its new director of marketing. “James’ appointment is so exciting for Albatross Tours, completing our Australian executive team,” Albatross Tours managing director Shelley Poten said. “James’ exceptional calibre, impeccable reputation, and value-alignment with Albatross positions him perfectly to direct our marketing strategy.” “Our Australian and […]

  • Luxury

Why luxury clients are opting for immersive experiences over material items

The Luxury Travel Collection’s (LTC) inaugural business owners Soiree took place on Hayman Island last week. The event saw luxury leaders gathering to find out more about the key trends shaping the industry. The Immersion Day, held on Thursday 16 May 2024, followed the growing luxury client trend of valuing immersive experiences over material items. […]

  • Conferences

Empowering underserved communities: Expedia Group’s drive for more inclusive travel

Expedia Group has used the EXPLORE conference at the Aria Resort in Las Vegas to highlight initiatives that empower underserved communities worldwide.   In a groundbreaking move towards fostering diversity and inclusion within the travel industry, Expedia’s Global Social Impact and Sustainability Team is dedicated to shaping a travel landscape that is safe, welcoming, and accessible […]

  • Cruise

P&O rescues Rotary volunteers after collapse of Air Vanuatu

P&O Cruises Australia has answered a plea for help from a group of young Australian Rotary volunteers, stranded in Vanuatu following the collapse of Air Vanuatu. The students, many of them teenagers from Albury, NSW, were volunteering for a youth project run by the Hive Rotary Club Australia when the airline abruptly cancelled all flights, […]

  • Destinations

Intrepid continues expansions with launch of first DMC in Jordan

Intrepid has increased its presence in the Middle East with the opening of its first destination management company in Jordan. Based in Amman, the local team will operate Intrepid’s range of nine experiential small group tours in Jordan from this summer, with a view to expanding the range for 2025 and beyond. Zina Bencheikh, managing […]

  • Appointments

Minor hotels appoints Puneet Dhawan to key Asia role

Global hotel owner and operator Minor Hotels has appointed Puneet Dhawan as head of Asia as the group plots its growth in Asia and India. From July, Dhawan will be responsible for the performance of all Minor Hotels properties in Asia, working in close collaboration with the Minor Hotels senior leadership team and will report […]

  • Appointments

Abercrombie & Kent and Crystal appoint Evon Ler to director of sales, Asia

Abercrombie & Kent Travel Group have announced that Evon Ler will join them in the new role of director of sales, Asia. She will work closely with Tony Archbold (VP, Sales, APAC, Crystal) and Susan Haberle (VP, Sales & Partnerships, APAC, A&K) with trade support across the region. Ler comes to the A&K family with more […]