Destinations

Destination Wrap: SATC’s new marketing campaigns, Karels T-bar debuts at Thredbo + MORE

We’ve got so much local and international news in this week’s Destination Wrap that it’s already crashed the Travel Weekly website twice.

SATC unveils not one, but two new marketing campaigns

South Australia has ramped up its tourism efforts with the launch of two new marketing campaigns to get travellers on the move again – both within, and to, the state.

The new campaigns include the next iteration of the South Australian Tourism Commission’s ‘Welcome Back’ campaign, and the first interstate campaign to actively drive visitors to the state since the pandemic reached Australian shores.

Check out the TVCs for each below:

Karels T-bar makes season debut at Thredbo Resort

Karels T-bar (pictured above) is now open at Thredbo Resort, allowing skiiers and snowboarders to visit Australia’s highest lifted point and access the longest run in the country.

What better way to celebrate than by ringing the famous community bell and getting that perfect holiday snap?

WA teams up with Virgin and RAC

The Western Australian government and Virgin Australia have partnered to deliver cheaper fares and more flights to two of the state’s key travel destinations, Broome and Kununurra.

Western Australians who book one of the nearly 8,000 discounted tickets will be able to fly to Broome for $199 one way and Kununurra $229 one way from 3 August 2020 to 31 October 2020, with tickets on sale now.

The deal also applies for flights from Broome and Kununurra to Perth, providing Kimberley residents travelling to the state capital with the same benefits as visitors heading north.

Additionally, Western Australia’s holiday experiences will be on show to more than 900,000 members of the state’s Royal Automobile Club (RAC) in a special travel edition of its Horizons magazine.

The partnership between the WA government, through Tourism WA, Tourism Australia and RAC, is part of the ‘Wander out Yonder’ intrastate campaign, providing further encouragement for Western Australians to explore their home state.

The special publication will highlight the amazing range of tourism experiences on offer throughout Western Australia.

Rottnest Island Authority chair reappointed

Rottnest Island Authority board chairperson John Langoulant has been reappointed for a further three years to 30 June 2023.

Health, safety and environment professional Louise Watson also joins the board, replacing Hannah Fitzhardinge following her three-year term.

Mossman Gorge Centre reopens

Mossman Gorge Centre, the Indigenous eco-tourism development which acts as a gateway to the Mossman Gorge World Heritage site in far North Queensland, has reopened to visitors following a four-month closure.

The decision to close the Centre in March was made following consultation with the Mossman Gorge community, represented by Bamanga Bubu Ngadimunku Aboriginal Corporation, to protect the health and wellbeing of the local Indigenous community and staff at the centre.

Mossman Gorge Centre provides visitor information, showcases the art and craft of the local Kuku Yalanji community in the onsite art gallery and retail store, houses the Mayi café serving a menu of locally sourced produce with a focus on native ingredients, and facilitates shuttle bus transport to the gorge.

Tourism Noosa tells Aussies to ‘Get Ready To Enter The Biosphere’

As momentum builds up for Noosa’s major new marketing campaign launching on Thursday, the destination’s tourism agency has created a series of digital teasers enticing visitors to ‘Get Ready To Enter The Biosphere’.

The three animated video clips will be shared to target markets intra-state and interstate (for those who can travel to Noosa) and feature a fun, light-hearted message about what makes a biosphere.

Check them out below:

Queensland’s Balonne Shire releases next episode of Welcome to Our Place

The next episode of Balonne Shire’s Welcome to Our Place series is out, which stops by a shearing shed near Thallon to meet local grazier Vaughan Baker, who turns his love of the land into award-winning country music songs.

Check it out below:

Welcome To Our Place – Thallon

Today on Welcome to Our Place we stop at a shearing shed near Thallon to meet local grazier Vaughan Baker who turns his love of the land into award winning country music songs 🤠🎶🤠 🎶.#WelcomeToOurPlace #StGeorgeAndSurrounds #Thallon #sqcountry #OutbackQLD #HolidayHereThisYear #outbackqueensland #thisisqueensland #BalonneSC #travel #thegoodlife #vaycaymode #wheretonext #seeaustralia #goodtogo

Posted by St George and Surrounds on Wednesday, July 22, 2020

 

Tourism Ireland invites agents to register for new luxury-focused webinar

The second session of Tourism Ireland’s webinar series, ‘Fill Your Heart With Ireland’, will focus on Ireland’s luxury properties and experiences, and will be presented to travel agents on 29 July 2020 at 4pm (AEST).

Tourism Ireland will present this webinar in partnership with Adams & Butler (Ireland’s first private luxury travel designer), Ireland’s Blue Book (representing a romantic collection of Irish country houses, castles and restaurants) and Secret Ireland Escapes (a luxury small group tour operator focusing on art, architecture, heritage, and culture).

Click here to register.

South African Tourism reminds us “we’re all connected” in new video

South African Tourism has released a new video that speaks to kindness, compassion and openness in the midst of the COVID-19 pandemic, with a timely reminder that there is no point where one of us ends and another begins.

 

The video runs alongside a social media campaign encouraging tourists to #DontCancelTravelLater.

Colorado creates new microsite

Colorado Tourism Office has launched a Scenic and Historic Byways microsite with travel itineraries, videos, trip tips and side-trip recommendations.

The miscrosite allows travellers to plan beyond the tourist trail and learn more about the roads less travelled in Colorado.

Register for VisitBritain’s next Great British Pub Quiz

Get a backstage tour of Britain’s film and TV hotspots in the next instalment of VisitBritain’s virtual Great British Pub Quiz this Thursday from 4pm to 4:45pm (AEST).

Join Maria Sykes, Erika Stewart and Clare Gull and explore the starring role Britain has played on the big and small screen with this month’s quiz.

Register by emailing rsvpaus@visitbritain.org for the chance to win some fantastic British-themed prizes.

Taiwan International Balloon Festival goes ahead

The Taiwan International Balloon Festival successfully held its grand opening on 11 July in Taitung.

This year marked the 10th anniversary of the event, and it was the only hot air balloon festival being held this year in the world.

Image source: Taitung County Government

Singapore embraces health and hygiene measures as part of gradual reopening

Singapore Tourism Board has updated the travel industry on the proactive steps being taken to ensure the highest standards of hygiene and social responsibility are maintained as part of the country’s ongoing recovery efforts.

With the Lion City gradually reopening following ‘Circuit Breaker’ restrictions lifting, and preparing to welcome international visitors in due course, these measures have been introduced to provide peace of mind to locals and eventually visitors alike.

The measures include the nationwide ‘SG Clean’ initiative, the gradual reopening of tourism attractions and businesses, and contactless temperature checks for commuters.

Aussies encouraged to plan some Memphis road trip therapy

While international travel restrictions are still in place here in Australia, that doesn’t mean your clients can’t start planning some road trip therapy in the US of A.

The lovely folk at Memphis Tourism are encouraging Aussies to check out its website for inspiration and start compiling a list of places to visit in and around the famous city.


Featured image source: Thredbo Resort



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