Travel Agents

65% Of Aussie Business Leaders Not Ready To Adopt Mobile, AI Or VR

B&T Magazine

Survey findings by Squiz, the Australian company powering digital transformation for its clients, revealed the vast majority of business leaders are not ready to adopt mobile, AI, or VR technologies.

65 per cent of Australian business leaders are not prepared or have no plans in place to address either Artificial Intelligence (AI) or Virtual Reality (VR) technology, according to a recent survey of Australian business leaders.

The survey, conducted by Squiz, questioned 150 Australian business directors, owners, and senior managers. Of this pool, only seven per cent of companies are currently using either AI or VR within their business.

Of the 93 per cent who do not currently use either technology, 27 per cent plan to adopt AI and 28 per cent plan to adopt VR within the next 12 months.

When asked to identify the perceived advantages of the emerging technologies, Australian business leaders claimed that AI would help reduce human error (32 per cent) and automate tasks (29 per cent). For VR, the advantages included improving customer experiences (31 per cent) and assisting with marketing and events (29 per cent).

“Most marketing and IT departments have an idea of what they should be doing with digital but they ultimately struggle with the holistic tech outlook that makes digital transformation a reality”, says Cindy Lenferna de la Motte, managing director, Ikabo (a Squiz company).

“There is an immediate need for more user-intuitive websites, stronger mobile presences, and more engaging and useful intranets. However, without a mandate for change set by the CEO, they are usually facing huge internal constraints to successfully going digital in a holistic manner.”

These constraints were evidenced in survey responses, with the biggest concerns businesses had for using AI being the associated expenses (35 per cent) and lack of human control (23 per cent). For VR, expense was also a major concern (43 per cent), along with no imminent need to use the technology in the company (31 per cent).

“You cannot embark on a digital transformation project without a reason and in today’s digital age businesses shouldn’t need to look far for an imperative to be embracing new technologies”, says Lenferna de la Motte.

“By lifting the lid on internal processes and seeing what each and every moving part is doing, businesses can see where emerging technologies could assist, and ultimately benefit their bottom line.”

In the same survey, 56 per cent of business leaders admitted to not having a mobile app or mobile website, despite 65 per cent of respondents believing it to be ‘very’ or ‘somewhat important’ for customers to be able to contact their company via a mobile app. When it comes to investing in mobile customer experience (CX) over the next year, only 28 per cent of respondents are planning to do so.

Despite identifying the biggest drivers for mobile as improved CX (21 per cent), increased audience reach (17 per cent), and more targeted communications (14 per cent), Australian business leaders claim that technical skills (19 per cent), budget (17 per cent), and time (11 per cent) are among the biggest challenges hindering the adoption of mobile to the next level.

“Experimenting with digital technologies carries some risks to business. But with the power these technologies have to shine light on ineffective and unsynchronised functions, businesses can tap into a competitive edge, and become poised to participate in successful innovation”, concludes Lenferna de la Motte.

SEE WHAT PEOPLE ARE SAYING

Leave a Reply

Technology

Why the travel industry needs take cybersecurity seriously

by Ali Coulton

Cybersecurity isn’t the sexiest topic, but it can have massive implications for your business, your brand and of course, yourself. Here’s what you can do to counter data theft.

Share

CommentComments

Technology

“That middle-man model needs to evolve”: Troovo CEO says blockchain can solve inefficiencies

by Christian Fleetwood

It’s a technology that boasts a quarter-trillion-dollar industry gradually growing in importance, but why should the travel industry join in the blockchain craze? All is explained here.

Share

CommentComments

Technology

People the “most important” part of a digital tech strategy, says Jetstar’s digital chief

by Huntley Mitchell

It may sound weird, but Jetstar’s head of digital and delivery believes people are the most important element of a successful digital technology strategy.

Share

CommentComments

Technology

“It’s going to be a messy time”: Flight Centre on the scalability of NDC

by Huntley Mitchell

Still haven’t got the the faintest idea what NDC is? Play catch-up with this informative read.

Share

CommentComments

Technology

The biggest challenge facing Booking.com and other OTAs

by Huntley Mitchell

Booking.com’s regional boss kicked off the Travel Tech. Summit 2019 with an insightful keynote. Find out what she had to say here.

Share

CommentComments

Technology

Another Luxury Escapes bidder enters the fray

by Huntley Mitchell

It appears Luxury Escapes has pretty hot property right now, with yet another potential suitor showing interest in the online travel player.

Share

CommentComments

Hotels

Marriott to debut more than 30 luxe hotels in 2020

Much like the waistline of Travel Weekly’s editor (thanks to some early office Christmas gifts), Marriott’s presence is set to expand significantly.

Share

CommentComments

Cruise

“No survivors”: Royal Caribbean passengers feared dead after New Zealand volcanic eruption

by Ali Coulton

Multiple Australian travellers are feared dead after one of the world’s most active volcanos erupted in New Zealand during a cruise ship shore excursion.

Share

CommentComments

Aviation

Qantas inks new frequent flyer deal with Air France-KLM

Proving customer loyalty programs are big business comes this freshly-inked partnership between two aviation giants.

Share

CommentComments

Destinations

Queensland to bid for 2032 Olympics and Paralympics

Queensland is hoping to score the Olympics and Paralympics. No word yet though on whether Toowoomba or Mount Isa have been mooted to host the opening ceremony.

Share

CommentComments

Destinations

The safest and most dangerous destinations for LGBTQ+ travellers

As we approach 2020, it’s difficult to believe that for LGBTQ+ people, planning a trip can still be a minefield. Check out this helpful list to help keep your clients safe.

Share

CommentComments

Aviation

Jetstar ground crew to strike over unfair pay and safety concerns, says union boss

The Jetstar strikes saga continues, with ground crew and baggage handlers announcing they will walk off the job on Friday.

Share

CommentComments