Booking.com snags Pat Cummins for cricket world cup ad campaign
Booking.com has recently launched its new campaign for the ICC Men’s T20 World Cup 2022 – Unforgettable experiences start with a booking.
The campaign stars Aussie cricket legend, Pat Cummins as Booking.com’s ambassador for the ICC Men’s T20 World Cup 2022.
Booking.com is the official accommodation and attractions booking partner for all ICC events, including the upcoming ICC Men’s T20 World Cup that’s being hosted across Australia from 16 October until 13 November.
The new campaign aims to showcase that great cricket experiences and making a booking go hand in hand.
“As an avid traveller and Booking.com user myself, I know from experience that unforgettable travel experiences start with a booking,” Cummins said.
“I had a fantastic time working with the Booking.com team on this campaign and hope it will inspire Aussies to book their trips and absolutely enjoy the upcoming summer of sport now that it’s safe and open to travel again.”
The integrated campaign will run in Australia from October to November 2022 during the tournament across digital, PR, radio and TV.
“We’re delighted to be celebrating one of the world’s biggest sports with the launch of our campaign that captures both the thrill of world-class competition and travel,” SVP & CMO Booking.com, Arjan Dijk, said.
“The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of cricket fans around the world.
“As Australia prepares itself for a summer of sport and travel, we’re committed to making it easier for them make the most of their cricket-inspired travels, wherever that may take them – including rental cars, flights, great things to do and of course, unique places to stay of all kinds.”
Email the Travel Weekly team at traveldesk@travelweekly.com.au
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