Booking.com snags Pat Cummins for cricket world cup ad campaign

Booking.com snags Pat Cummins for cricket world cup ad campaign

Booking.com has recently launched its new campaign for the ICC Men’s T20 World Cup 2022 – Unforgettable experiences start with a booking.

The campaign stars Aussie cricket legend, Pat Cummins as Booking.com’s ambassador for the ICC Men’s T20 World Cup 2022.

Booking.com is the official accommodation and attractions booking partner for all ICC events, including the upcoming ICC Men’s T20 World Cup that’s being hosted across Australia from 16 October until 13 November.

The new campaign aims to showcase that great cricket experiences and making a booking go hand in hand.

“As an avid traveller and Booking.com user myself, I know from experience that unforgettable travel experiences start with a booking,” Cummins said.

“I had a fantastic time working with the Booking.com team on this campaign and hope it will inspire Aussies to book their trips and absolutely enjoy the upcoming summer of sport now that it’s safe and open to travel again.”

The integrated campaign will run in Australia from October to November 2022 during the tournament across digital, PR, radio and TV.

“We’re delighted to be celebrating one of the world’s biggest sports with the launch of our campaign that captures both the thrill of world-class competition and travel,” SVP & CMO Booking.com, Arjan Dijk, said.

“The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of cricket fans around the world.

“As Australia prepares itself for a summer of sport and travel, we’re committed to making it easier for them make the most of their cricket-inspired travels, wherever that may take them – including rental cars, flights, great things to do and of course, unique places to stay of all kinds.”

Latest News

  • Partner Content

My journey: Before becoming a travel agent I was… a palliative care nurse 

Australind Travel & Cruise, Travellers Choice member Saibra Twigg reveals her life as paediatric nurse then to palliative care before a career leap to travel agent. How did you become a palliative care nurse?  ST I went straight from school in nursing and initially specialised in paediatrics, working at Perth’s Princess Margaret Hospital for Children. […]

Partner Content

by Travel Weekly

Travel Weekly
  • Destinations
  • News

APT Launches 2025 Asia Adventures

APT has launched its Asia Adventures for 2025, including new luxury holidays in India, Sri Lanka and Japan. Five new tours lead guests to the highlights of India, including a seven-night cruise along the rarely travelled Lower Ganges aboard the Ganges Voyager. Further south, Sri Lanka’s greatest destinations are revealed on a new 15-day Land […]

  • Cruise
  • Luxury
  • News

Seabourn announces Western Kimberley Traditional Owners as Godparents of Seabourn Pursuit

Seabourn has named Western Kimberley Traditional Owners, the Wunambal Gaambera, as Godparents of the ultra-luxury purpose-built Seabourn Pursuit. It is the first cruise line to appoint Traditional Owners as godparents of a ship. Seabourn Pursuit embarks on its inaugural season in the Kimberley region this June. The naming ceremony will take place on Seabourn Pursuit’s […]